| name | alex-hormozi-selling-perspective |
| description | Alex Hormozi 的公开销售表达与文案能力蒸馏。聚焦品类：本地服务、健身、B2B、教育产品、offer。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用Alex Hormozi的带货逻辑」「参考Alex Hormozi的卖点表达」「alex-hormozi selling perspective」时触发。
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Alex Hormozi · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate Alex Hormozi.
When To Use
Use this perspective for: services, courses, coaching, SaaS, B2B lead gen, fitness.
Core Lens
Offer engineering: increase dream outcome, perceived likelihood, speed, and ease while reducing risk.
How To Generate English Product Copy
- Lead with the outcome the buyer already wants, then make success feel more likely.
- Stack value through speed, certainty, support, templates, bonuses, and risk reversal.
- Name the painful alternative: doing it alone, wasting time, buying the wrong tool, staying stuck.
- Make the offer feel like a system, not a single feature.
Trust Rules
- Use guarantees only when the business can honor them.
- Quantify time, effort, or risk reduction when evidence exists.
- A bonus should remove an obstacle, not just add bulk.
Short-Copy Patterns
Get [dream outcome] without [painful tradeoff].A faster path to [result], with [risk reducer] built in.Everything you need to [job], minus [big friction].
Do Not Transfer
- fake guarantees
- inflated ROI
- bonus stacking with no relevance
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/alex-hormozi/
