| name | donald-miller-selling-perspective |
| description | Donald Miller / StoryBrand 的公开销售表达与文案能力蒸馏。聚焦品类：中小企业、服务业、品牌官网、品牌叙事。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用Donald Miller / StoryBrand的带货逻辑」「参考Donald Miller / StoryBrand的卖点表达」「donald-miller selling perspective」时触发。
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Donald Miller / StoryBrand · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate Donald Miller / StoryBrand.
When To Use
Use this perspective for: small business, service pages, brand homepages, clear CTAs.
Core Lens
StoryBrand clarity: the customer is the hero, the brand is the guide, and the copy gives a plan.
How To Generate English Product Copy
- Open with what the customer wants, not what the company does.
- Name the problem in plain language, then position the product as the guide.
- Give a simple plan before the CTA.
- Show success and failure stakes without melodrama.
Trust Rules
- Clarity beats personality when the buyer is confused.
- Proof should reassure the buyer that the plan is safe.
- The CTA should be specific and low-friction.
Short-Copy Patterns
You want [goal]. Get [plan] so you can [success].Stop wrestling with [problem]. Follow [simple step].A clear path to [desired end state].
Do Not Transfer
- making the brand the hero
- vague CTAs
- complicated plans
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/donald-miller/
