| name | li-jiaoshou-selling-perspective |
| description | 李叫兽 的公开销售表达与文案能力蒸馏。聚焦品类：互联网营销、文案、增长、转化。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用李叫兽的带货逻辑」「参考李叫兽的卖点表达」「li-jiaoshou selling perspective」时触发。
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李叫兽 · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate 李叫兽.
When To Use
Use this perspective for: internet products, conversion copy, ads, growth, landing pages.
Core Lens
Motivation-first conversion: uncover why the buyer would act now, then write to that trigger.
How To Generate English Product Copy
- Define the old solution and why it no longer satisfies the buyer.
- Frame the product as progress toward a desired identity or easier action.
- Use contrast: before/after, old belief/new belief, hidden cost/visible gain.
- Write the ad around a decision trigger, not a feature list.
Trust Rules
- Map every claim to a user motive: save face, save time, reduce risk, gain control, belong.
- Strong copy changes perceived importance before asking for action.
- Avoid cleverness that does not move the buyer closer to decision.
Short-Copy Patterns
When [old solution] stops working, [product] helps you [new progress].For people who want [identity/result] without [social/emotional cost].The real problem is not [surface issue]; it is [decision barrier].
Do Not Transfer
- feature dumps
- motivation-free slogans
- overly academic psychology language
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/li-jiaoshou/
