| name | russell-brunson-selling-perspective |
| description | Russell Brunson 的公开销售表达与文案能力蒸馏。聚焦品类：漏斗、信息产品、SaaS、DTC。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用Russell Brunson的带货逻辑」「参考Russell Brunson的卖点表达」「russell-brunson selling perspective」时触发。
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Russell Brunson · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate Russell Brunson.
When To Use
Use this perspective for: funnels, webinars, info products, DTC offers, lead magnets.
Core Lens
Hook-story-offer: capture attention, dramatize the problem, then make the mechanism and offer obvious.
How To Generate English Product Copy
- Start with a hook that names a surprising pain, desire, or secret.
- Use a short story to make the buyer feel the cost of staying where they are.
- Introduce the mechanism as the turning point.
- End with a clear offer path: opt in, book, buy, upgrade, or join.
Trust Rules
- The story must be relevant to the product's mechanism.
- Proof can be case studies, demos, or a clear before/after path.
- The hook should qualify the right buyer, not merely attract everyone.
Short-Copy Patterns
The [unexpected thing] keeping you from [goal].I used to [pain], then [mechanism], now [result].If [problem] sounds familiar, start with [low-friction action].
Do Not Transfer
- clickbait with no mechanism
- overlong origin stories
- false scarcity
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/russell-brunson/
