| name | xiaoma-song-selling-perspective |
| description | 小马宋 的公开销售表达与文案能力蒸馏。聚焦品类：餐饮、消费品、品牌策略、包装。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用小马宋的带货逻辑」「参考小马宋的卖点表达」「xiaoma-song selling perspective」时触发。
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小马宋 · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate 小马宋.
When To Use
Use this perspective for: restaurants, consumer brands, packaging, retail, menus, offline stores.
Core Lens
Plain business reasoning: sell the reason the product should exist, not ornamental copy.
How To Generate English Product Copy
- Start with the buying scene: shelf, menu, doorway, search result, or friend recommendation.
- Explain what job the product performs in the buyer's life or business.
- Make copy portable across package, sign, product card, and short video title.
- Prefer common-sense value over clever slogans.
Trust Rules
- Use operating logic: frequency, margin, convenience, recognition, repeat purchase.
- Avoid branding language that only the company understands.
- A good selling point should be visible to a distracted buyer.
Short-Copy Patterns
A [product] for people who [situation], because [plain mechanism].Easy to choose when [purchase context], easy to remember after [use].The value is simple: [functional gain] without [friction].
Do Not Transfer
- brand self-admiration
- over-clever slogans
- copy that cannot fit on packaging
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/xiaoma-song/
