abandoned-cart-follow-up

# Following up an abandoned cart Most abandonment is a question, not indecision. Answer the question. ## Diagnose from the cart Reached shipping and stopped → the shipping cost or the delivery date. Sat on sizing → fit uncertainty. Repeated visits to one item → a specification they cannot find. Payment page → a method you do not offer. ## Write to that One message, one objection, answered concretely: the actual delivery date, the returns terms in one line, the size chart, the missing specification. ## Discount last, if at all A discount on the first message teaches the customer to abandon. If the diagnosis is price, say what the price includes rather than reducing it. ## Rules Two messages maximum, at least a day apart, both with a one-click way to stop. Never send after they have bought — check first, every time. ## Never Fabricate scarcity, invent a countdown, or claim stock is low unless the record says so.