| name | performance-analyzer |
| description | Analyzes influencer campaign performance across metrics including reach, engagement, conversions, and sentiment. Provides insights to understand what worked and optimize future campaigns. |
Performance Analyzer
This skill helps you analyze influencer marketing campaign performance comprehensively. It goes beyond surface metrics to understand what truly worked and why.
When to Use This Skill
- Evaluating campaign results mid-flight or post-campaign
- Comparing influencer performance
- Identifying top-performing content
- Understanding engagement quality
- Analyzing conversion attribution
- Building performance benchmarks
What This Skill Does
- Metric Analysis: Tracks all relevant performance metrics
- Benchmark Comparison: Compares against industry standards
- Influencer Ranking: Identifies top performers
- Content Analysis: Finds what content works best
- Attribution: Connects influencer activity to conversions
- Insights Generation: Provides actionable learnings
How to Use
Analyze Campaign Performance
Analyze performance of [campaign name] influencer campaign
Compare Influencers
Compare performance of these influencers from [campaign]: @handle1, @handle2, @handle3
Identify Winning Content
What content performed best in our recent influencer campaign?
Instructions
When a user requests performance analysis:
-
Gather Performance Data
: [name]
: [start] - [end]
: [count]
: [platforms]
| Source | Metrics Available | Collection Method |
|--------|-------------------|-------------------|
| Native analytics | Reach, views, engagement | Platform export |
| Influencer reports | Screenshots/exports | From creators |
| Website analytics | Traffic, conversions | GA/tracking |
| Sales data | Revenue, orders | E-commerce platform |
| Promo code data | Redemptions | Sales system |
