agency-sprint-proposal

name	agency-sprint-proposal
description	Generates a branded proposal document from offer + ICP + prospect details — pulls structure from offer.md and personalizes for the specific prospect. Outputs Markdown proposal ready for export to PDF or doc. Use when the user says "draft a proposal", "create proposal", "proposal for X", "write proposal", or is invoked by Head of Sales.

Proposal Generator

Turns the published offer into a personalized proposal for a specific prospect — in 10 minutes, in voice, with the right pricing tier.

Loading context

Read:

• memory/mvv.md — voice, advantage
• memory/icp.md — confirm prospect fit
• memory/offer-stack.md — inclusions, timeline, pricing
• memory/value-drivers.md — pre-sale upsell paths

Inputs needed

Ask the user for (or extract from a pasted brief):

1. Prospect name — company + buyer
2. Trigger — what made them reach out (event, frustration, growth)
3. Their words — copy-paste of any discovery call notes / inbound email
4. Tier — Starter / Standard / Premium (or recommend based on signals)
5. Custom inclusions — anything bespoke negotiated mid-call
6. Timeline — preferred start date

Output structure

# Proposal for {Prospect Name}

**Prepared by:** {Agency Name}
**Date:** {YYYY-MM-DD}
**Valid until:** {YYYY-MM-DD + 14 days}

## What we heard

{2-3 sentences mirroring back the trigger and pain in their words}

## What you'll have when this is done

{outcome from offer.md, framed for their context}

## How we'll get there

| Week | Milestone | Deliverable |
|---|---|---|
| 1 | ... | ... |
| 2 | ... | ... |

## What's included

{from offer.md inclusions, lightly customized}

## What's not included

{from offer.md exclusions — explicit, no surprises}

## Investment

**${tier price}** — {tier name}

Payment terms: {from offer.md}

## Why us, why now

{advantage from agency-dna.md, mapped to their trigger}

## Next steps

1. Reply with "approved" or questions
2. We send a contract within 24 hours
3. Kickoff scheduled for {timeline}

---

{Founder name}, {Agency Name}

Voice rules

• Mirror the prospect's language in "What we heard" — use their words, not yours
• Keep "Investment" punchy — never "starting from" or "depending on scope"
• End with a clear CTA, not a passive "let me know your thoughts"

After generating

• Show the user the draft
• Ask: "Approve to convert to PDF? Edit voice? Adjust tier? Add custom inclusions?"
• Save to outputs/proposals/{prospect-name}-{date}.md

Boundaries

• Never invent inclusions not in offer.md without explicit user direction
• Never quote a price below the published tier without flagging "this is a discount that needs founder approval"
• Never commit to a timeline that breaks offer.md's published timeline