| name | proposal-writing |
| description | Generate AI transformation proposals and sales outreach for Houston professional services firms |
Proposal Writing
Create conversion-optimized proposals, outreach messages, and sales collateral for HENRY AI's consulting services.
Proposal Structure (1-Page Format)
Header
- Client firm name and contact
- Date and proposal validity period (14 days)
- HENRY AI Corporation branding
Section 1: The Problem (2-3 sentences)
Articulate the specific pain the prospect described during discovery. Use their words. Quantify the cost: hours wasted, revenue left on table, error rates.
Section 2: Three Options
Option A -- Quick Win ($5K one-time)
- Single process automation (e.g., client intake, document processing)
- 2-week delivery
- Measurable outcome: X hours saved per week
Option B -- Core Transformation ($15K one-time + $1K/mo)
- Full back-office automation suite
- 6-week delivery
- Includes: document processing, client communications, scheduling, reporting
- Monthly maintenance and optimization
Option C -- Full AI Operations ($25K one-time + $2K/mo)
- Everything in Option B plus:
- Custom AI assistant trained on firm's processes
- Client-facing AI tools (portal, chatbot)
- Quarterly strategy reviews
- Priority support
Section 3: ROI Calculator
Current monthly cost of manual process: $[X]
HENRY AI monthly cost: $[Y]
Monthly savings: $[X - Y]
Payback period: [months]
Annual ROI: [percentage]
Section 4: Next Step
Single clear CTA: "Which option makes most sense to start with? Reply to this email or book a 15-minute call: [link]"
Outreach Templates
Cold LinkedIn DM
"Hi [Name] -- I noticed you run [firm] here in Houston. Quick question: how many hours a week does your team spend on [specific manual task]? We helped a similar firm cut that by 70%. Worth a 15-min conversation?"
Follow-Up Email (Post-Demo)
Subject: "[Firm Name] -- Your AI Transformation Options"
Body: Attach 1-page proposal. Reference specific pain points from demo. Include ROI calculation using their numbers.
Follow-Up Sequence
- Day 1: Send proposal + thank-you note
- Day 3: "Any questions about the options?"
- Day 7: "Just checking in -- happy to jump on a quick call if helpful"
Copy Rules
- Lead with outcome, not features
- Use the prospect's own language from discovery
- One CTA per piece -- never multiple asks
- Houston-specific references when possible
- Social proof: reference similar firms (anonymized if needed)