| skill_id | landing-page-scorecard-funnel |
| name | Landing Page Scorecard Funnel |
| description | Design an assessment-driven landing page that converts visitors into qualified, segmented leads. Use when creating quizzes, scorecards, diagnostic funnels, lead magnets, or dynamic results pages for consulting, coaching, SaaS, education, agencies, or services. |
| skill_type | combo |
| categories | ["marketing-and-content","sales-and-growth"] |
| lineage | lineage.yaml |
| path | docs/research/youtube-library/skill-drafts/landing-page-scorecard-funnel/SKILL.md |
| status | registered |
| promoted_to | apps/web/src/lib/services/agentic-chat/tools/skills/definitions/landing_page_scorecard_funnel/SKILL.md |
| last_promoted | 2026-06-10 |
Landing Page Scorecard Funnel
Use this skill when an agent needs to turn a landing page into a qualified lead-generation funnel. The page should sell the assessment, not the entire product. The assessment gives value first, then routes each lead to the right next step.
Skill Composition (Experimental Lineage)
This is a combo skill. Its structured lineage draft lives in docs/research/youtube-library/skill-drafts/landing-page-scorecard-funnel/lineage.yaml and follows docs/research/youtube-library/SKILL_LINEAGE_SCHEMA.md.
Primitive skills currently composing this skill:
| Primitive | Job | Primary source layer |
|---|
| Scorecard funnel architecture | Connect landing page, questionnaire, results page, and follow-up into one conversion system. | Priestley |
| Mode selection | Decide whether the scorecard can stand alone or needs a setup layer first. | Priestley + Dunford synthesis |
| Assessment promise copy | Sell the assessment with hook, question count, time cost, free price, and immediate payoff. | Priestley |
| Setup layer positioning | Prime considered buyers with market insight, alternatives, and a perfect-world scenario. | Dunford |
| Alternatives-aware value proposition | Frame the three measured areas against the other options the buyer already considers. | Dunford |
| Questionnaire signal design | Capture contact data, score-driving answers, and qualification signals. | Priestley |
| Dynamic results personalization | Convert answers into score, tailored insights, and a visible payoff. | Priestley |
| Lead segment routing | Route high-fit, middle-fit, and low-fit leads to different next steps. | Priestley |
| Credibility and trust | Use evidence, creator background, and honest trade-offs without FOMO. | Priestley + Dunford |
When to Use
- Build an online assessment or diagnostic quiz
- Replace a generic lead magnet with a scorecard
- Qualify leads before a sales call
- Segment coaching, consulting, agency, SaaS, education, or service prospects
- Improve a landing page that collects emails but does not capture intent
- Create a personalized results page
Do not use this skill for a simple product homepage, a blog CTA, or a survey with no conversion path.
