bundling-and-package-design

name	bundling-and-package-design
description	Use when packaging multiple offerings. Bundles increase perceived value + ARPU.

Bundling and Package Design

Bundles: combine 2+ courses at discount. Increases ARPU vs individual sales. Drives ladder ascension.

Bundle structures

1. Course bundle — 2-5 courses at discount
2. Course + bonus — main course + add-on (e.g., 1:1 call)
3. Tiered bundle — basic, premium, ultimate versions
4. Annual access — all courses for 12 months
5. Member-only — community + course bundle
6. Family bundle — multiple seats discount
7. Team license — corporate purchase

Bundle pricing math

Individual: Course A $99 + Course B $99 + Course C $99 = $297 Bundle: All 3 for $249 (15% discount)

Results:

1. Higher ARPU vs single purchase ($249 vs $99)
2. More content consumption = stickier customer
3. Cross-selling natural
4. Perceived discount drives action

Common bundle mistakes

1. Discount too large — cheap perception of all courses
2. Bundle complexity — too many tiers confuses
3. Hidden costs — surprise charges later
4. Force bundle — make individual unavailable (anger)
5. Stale content — bundle includes outdated material
6. Unclear value — what's in bundle?

Where this fits in the X3 empire

Bundle strategy for CardPrepAI Academy.