utm-parameter-discipline

name	utm-parameter-discipline
description	Use when tracking traffic sources. UTM parameters identify campaign, source, medium for attribution.

UTM Parameter Discipline

UTM standards: source, medium, campaign, term, content. Consistent format across team. Audit quarterly.

UTM parameter standards

Parameter	Purpose	Example
utm_source	Where traffic comes from	google, twitter, newsletter
utm_medium	Channel type	cpc, email, social
utm_campaign	Specific campaign	summer-launch, q2-newsletter
utm_term	Keyword (paid search)	pokemon-card-grading
utm_content	A/B test variant	hero-cta-v1

Naming conventions

1. Lowercase only
2. Hyphens (not underscores)
3. No spaces
4. Consistent abbreviations
5. Date in campaign when applicable

Good: utm_campaign=q2-2026-launch Bad: utm_campaign=Q2-2026 Launch!

Audit

Quarterly:

1. Review all live UTM parameters
2. Identify inconsistencies
3. Standardize across team
4. Document UTM dictionary
5. Train team on conventions
6. Use UTM builder tool (Google Analytics, etc.)

Where this fits in the X3 empire

UTM standards for CardPrepAI marketing.