brand-voice-consistency

name	brand-voice-consistency
description	Use when maintaining voice across content + creators. Brand voice = recognizable personality across all surfaces.

Brand Voice Consistency

Brand voice consistency: same tone, same vocabulary, same humor level across all content + platforms. Document + train.

Voice attributes

Define brand voice:

1. Formality: formal, casual, in-between?
2. Humor: dry, playful, sarcastic, sincere?
3. Authority: confident, exploratory, deferential?
4. Energy: high-octane, calm, deliberate?
5. Vocabulary: industry jargon, accessible, technical?
6. Sentence length: short and punchy, long and flowing?
7. Emoji usage: heavy, sparse, never?

Voice documentation

Brand voice document:

1. Voice attributes (per above)
2. Do/Don't examples — what to say, what to avoid
3. Vocabulary list — preferred terms
4. Phrases to avoid — brand-incompatible language
5. Voice samples — examples from existing content
6. Per-platform variations — slight tone shifts allowed
7. Update process — how voice evolves

Consistency across creators

If multiple people post:

1. Voice training — read brand voice document
2. Examples — review existing content
3. Review before posting — first 30 days minimum
4. Sample audit — quarterly check for drift
5. Style guide — written reference
6. Templates — pre-written examples to riff on

Where this fits in the X3 empire

Brand voice for CardPrepAI across all content creators (currently solo Joshua + Claude).