| name | cold-outreach |
| description | Use this for first messages to strangers. DMs, email, LinkedIn, WhatsApp. |
Cold Outreach
The Big Idea
Your first message has one job: earn a second message.
No price. No pitch. No links.
The stranger owes you nothing.
Everyone scans. Line one decides everything.
The Moves
-
Prove you looked.
"Noticed your shop has a 1-star right under your phone number."
Real attention stops thumbs. Templates are invisible.
-
Open a loop.
"Something about your listing makes this fixable. Most owners never
hear what."
A gap begs one reply to close it.
-
Give value in message one.
One true, useful fact. Costs nothing. Flips you from taker to giver.
-
Run a sequence, not spam.
Touch 1: what you noticed.
Touch 2: teach one thing.
Touch 3: show proof.
Touch 4: apply it to them. Mention limited spots once, only if true.
Touch 5: short offer.
Every touch carries something new. "Just bumping this" is dead air.
-
Know when to stop.
Two silent touches after the offer means park it. Come back in weeks.
-
Copy their speed.
They answer in hours? You wait at least an hour.
Never double-text the same day.
-
Exit with an open door.
"Done, won't bother you. If it ever matters, reply AUDIT and I check
your listing free."
When It Backfires
- Links in message one. Reads like mass marketing. Gets reported.
- Fake deadlines anywhere. One lie poisons all five touches.
- Personal stuff (family, health). Talk business only.
One-Line Memory
People ignore pitches. They remember someone who understood their situation
before asking for anything.
