// Apply brand voice, tone, and style guidelines to written content across platforms. Use this skill when writing or editing content that needs to reflect a specific brand identity, adapting content for LinkedIn, Substack, X (Twitter), or other platforms while maintaining brand consistency. Triggers include requests to write on-brand content, apply brand voice, adapt content for platforms, or review content for brand alignment.
| name | applying-brand-guidelines |
| description | Apply brand voice, tone, and style guidelines to written content across platforms. Use this skill when writing or editing content that needs to reflect a specific brand identity, adapting content for LinkedIn, Substack, X (Twitter), or other platforms while maintaining brand consistency. Triggers include requests to write on-brand content, apply brand voice, adapt content for platforms, or review content for brand alignment. |
Apply consistent brand voice, tone, and style across all written content while adapting appropriately for each platform.
Always read the brand profile first: Check assets/brand-profile.md for the specific brand's voice, tone, messaging pillars, and style rules. If no brand profile exists, ask the user to provide brand guidelines or help them create one using the template.
Voice is the brand's personality—consistent across all content.
Voice dimensions to consider:
Tone adapts to situation while staying true to voice.
Tone shifts by context:
Core themes that anchor all content:
Consistent formatting and language choices:
See references/platforms.md for platform-specific guidance on:
Apply brand voice dimensions:
Ensure content:
Before finalizing any content, verify:
Voice
Tone
Messaging
Style
Platform
references/platforms.md - Platform-specific adaptation guidelinesassets/brand-profile.md - Template for defining brand guidelines (customize this)| Element | Substack | X | |
|---|---|---|---|
| Length | 150-300 words | 500-2000 words | 280 chars or threads |
| Tone | Professional, authoritative | Personal, in-depth | Conversational, punchy |
| Format | Short paragraphs, bullets | Headers, sections | Single thought or thread |
| Hashtags | 3-5 at end | None | 1-2 relevant |
| CTAs | Questions, saves | Subscribe, share | Repost, reply |