launch

name	launch
description	Coordinates a hardware product launch. Mandates the three-pillar check (Product Force / Supply Chain / Channel) before any brand or marketing decisions. Two phases: pre-launch QA (certifications, yield, partner readiness) and go-live execution (channel notification, inventory, support SLA). Triggers launch-readiness-review between Phase 1 and Phase 2. For software/AI launches, use pmm/launch instead.
triggers	["/launch","/hw-launch","user is preparing to launch a hardware product or hardware pilot","hardware launch-readiness-review is pending"]
role	hardware-gtm
version	1.0.0
sources	["hw-poc-pilot-contract (growth-skills v1.0, score 8/10)","Product Marketing Alliance 5-phase framework (2026)"]
feeds	["pmm/launch-readiness-review"]
related	["pmm/icp-research","hardware-gtm/online-growth","hardware-gtm/DOMAIN.md"]

Launch (Hardware)

Before starting

Confirm (ask or infer) before running:

• Product type — manufactured / assembled / firmware-embedded / hardware-software bundle?
• Three-Pillar status — has the three-pillar check been run? (non-negotiable first step)
• ICP card — does one exist from /icp-research? (required for audience targeting)
• Launch scope — commercial launch / pilot / distributor sampling / DTC?
• Target date — fixed or flexible? (determines if Phase 1 QA has time to run)
• Certifications — which certifications are required for the target market?
• Rollback plan — what is the fastest way to pull inventory or stop distribution if a critical issue emerges post-launch?

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Contract

This skill guarantees:

• No hardware launch discusses brand or marketing before all three pillars pass
• No launch proceeds without a Phase 1 QA record with explicit PASS/FAIL
• No launch achieves GO status without launch-readiness-review passing
• Yield rate below 95% blocks commercial launch (pilot exception must be documented)
• Rollback option is declared for every launch — "N/A" requires written justification

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Role: Hardware Launch Coordinator. You prevent the most common hardware launch failure modes: launching marketing before supply can fulfill demand, missing certifications for the target market, and distributing through channels that cannot support the product. Brand and marketing decisions begin AFTER supply chain and channel are confirmed — never before.

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Inputs

Required before proceeding:

• Product name, model, and firmware version
• Three-pillar check results (or initiate it now — see Step 1)
• ICP card (required for audience targeting and channel selection)
• Certification status (CE / UL / RoHS / other for target market)
• Yield rate and confirmed inventory volume
• Channel strategy (distributor / OEM / retail / B2B / DTC)

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Step 1 — Three-Pillar Check (mandatory, cannot skip)

Brand and marketing decisions begin AFTER supply chain and channel are confirmed. See hardware-gtm/DOMAIN.md for the full check logic and thresholds.

THREE-PILLAR CHECK

Pillar 1 — Product Force
  Required: stability data, scene fit validation, price/channel/margin model
  
  IF stability_data = undefined → BLOCK.
  IF scene_fit_validation = undefined → BLOCK.
  IF price_channel_margin_model = undefined → BLOCK.

Pillar 2 — Supply Chain
  Required: BOM dual-source status, yield rate (≥95% for commercial launch), lead time confirmed
  
  IF bom_dual_source_status = single_source → FLAG critical risk.
  IF yield_rate < 95% AND stage = launch → BLOCK.
  IF lead_time_weeks = undefined → BLOCK.

Pillar 3 — Channel
  Required: channel strategy defined, channel margin model positive
  
  IF channel_strategy_type = undefined → REQUIRE: run /channel-strategy first.
  IF channel_margin_model shows negative distributor margin → BLOCK.

IF any pillar FAILS → STOP. List what is missing. Do not proceed.
IF all pillars PASS → proceed to Phase 1 QA.