| name | seo-bing |
| description | Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class. |
| metadata | {"version":"2.2.5"} |
| compatibility | Requires BING_WEBMASTER_API_KEY and (optionally) INDEXNOW_KEY in ~/.claude/settings.json env. Run extensions/bing-webmaster/install.sh to configure. |
seo-bing
The non-Google indexing surface. Google still rejects IndexNow (per
Gary Illyes, multiple SOTR episodes 2024-2025), so this skill is
specifically for Amazon/Bing/Naver/Seznam.cz/Yandex/Yep indexing and
Microsoft Copilot AI citation (which pulls from the Bing index).
Prerequisites
- Run
extensions/bing-webmaster/install.sh or install.ps1.
- A Bing Webmaster Tools API key.
- Optional: an IndexNow host key (32+ chars) published at the URL
declared as
INDEXNOW_KEY_LOCATION.
Routing
| Command | Underlying script |
|---|
/seo bing links <url> | claude-seo run bing_webmaster.py links <url> |
/seo bing compare <urlA> <urlB> | claude-seo run bing_webmaster.py compare <urlA> <urlB>; both properties must be registered to the API account |
/seo bing submit <url> (single URL) | claude-seo run indexnow_submit.py --host ... --urls <url> |
/seo bing submit-batch <file> | claude-seo run indexnow_submit.py --host ... --urls-file <file> |
/seo bing verify-indexnow | claude-seo run indexnow_submit.py --host ... --verify-only |
When this skill applies
- The user is publishing new pages and wants Microsoft Copilot
citation eligibility (Bing index ingestion).
- The user wants to nudge Amazon/Bing/Naver/Seznam.cz/Yandex/Yep indexing for fresh
URLs.
- The user manages both properties and wants to compare their Bing link data.
For an arbitrary competitor, route to DataForSEO, Moz, or Common Crawl.
Cross-skill delegation
- For Google indexing (very different model, sitemap-driven, no
IndexNow), use
seo-google indexing.
- For multi-source backlink confidence weighting, fall back to
seo-backlinks which already integrates Bing + Moz + CC.
