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Write high-performing ad copy for Google, Meta, LinkedIn, and TikTok. Use when creating paid advertising creative.
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Basé sur la classification professionnelle SOC
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| name | ad-copy |
| description | Write high-performing ad copy for Google, Meta, LinkedIn, and TikTok. Use when creating paid advertising creative. |
| origin | ECM |
Use this skill when writing or optimizing paid advertising copy for Google Ads (Search, Performance Max), Meta Ads (Facebook/Instagram), LinkedIn Ads, or TikTok Ads. Also applies when reviewing ad performance, brainstorming creative concepts, or building A/B testing plans for ads.
Provide 15 headlines across these categories:
Category 1: Keyword-Match Headlines (4-5) Include the exact search keyword or close variant. These drive Quality Score.
Category 2: Benefit Headlines (4-5) Lead with the outcome the searcher wants.
Category 3: Proof/Trust Headlines (3-4) Social proof, awards, or credibility markers.
Category 4: CTA/Offer Headlines (2-3) Direct call to action or promotional offer.
Description 1 (Pin to position 1): Lead with the strongest benefit + CTA
"Manage projects, track deadlines, and collaborate in one platform. Start your free 14-day trial — no credit card required."
Description 2: Feature-benefit combination + social proof
"Kanban boards, Gantt charts, and time tracking built for agile teams. Join 10,000+ teams who ship faster with ProjectFlow."
Description 3: Objection handler + differentiator
"Set up in 5 minutes. Integrates with Slack, Jira, and GitHub. Unlimited users on every plan. Cancel anytime."
Description 4: Urgency or promotional
"Save 30% on annual plans this month. Enterprise-grade features at startup-friendly pricing. Start free today."
Use keyword-relevant paths to reinforce relevance:
The first line is everything. It must stop the scroll. Five proven hook types:
1. Bold Claim
"We helped 340 SaaS companies double their demo rate in 90 days."
2. Question
"Spending $10K+/month on ads with nothing to show for it?"
3. Social Proof
"12,000 marketers use this template to write landing pages in 30 minutes."
4. Contrarian Statement
"Your A/B tests are making your conversion rate worse."
5. Story Opening
"Last year, our client was about to shut down their paid ads. Then we changed one thing."
Structure A: Hook → Agitate → Solve → CTA (Short)
Spending hours on social media with nothing to show for it?
Every post that flops is a wasted hour you'll never get back. Meanwhile, your competitors are building audiences on autopilot.
ContentEngine generates 30 days of posts in 10 minutes, trained on what actually works in your industry.
Try it free. Link below.
Structure B: Hook → Story → Result → CTA (Medium)
"I went from 200 to 15,000 LinkedIn followers in 6 months."
Sarah was a marketing consultant posting 3x/week with zero traction. She started using ContentEngine to identify high-performing topics and optimize her hooks.
Within 3 months: 8x followers. Within 6 months: 12 inbound leads/week.
Start your free trial today.
Structure C: Hook → List → CTA (Short)
5 things killing your Facebook ad performance:
- Too many interests in one ad set
- Testing creative and copy simultaneously
- Killing ads before they exit the learning phase
- Sending traffic to your homepage (not a landing page)
- Ignoring frequency caps
Want the fix? Download our free Meta Ads Playbook.
The headline appears below the image. Keep it short and benefit-driven.
| Primary Text Hook | Headline | Description |
|---|---|---|
| Question hook about pain | Solution benefit | Social proof |
| Bold claim with stat | CTA with offer | Risk reversal |
| Story opening | Result/outcome | Urgency |
Examples:
Template 1: Data-Led
73% of B2B buyers say content directly influenced their purchase decision.
Yet most marketing teams can't connect a single blog post to revenue.
Our Content Attribution Guide shows you exactly how to track content's impact on pipeline — with a ready-to-use dashboard template.
Headline: Prove Your Content ROI CTA: Download
Template 2: Challenge Assumption
"We need more leads."
No. You need better leads.
Most B2B companies are over-indexing on volume and under-indexing on intent. Our free scoring template helps you identify which 20% of your leads will drive 80% of revenue.
Headline: Quality Over Quantity CTA: Download
Template 3: Social Proof + Specificity
When Acme Corp switched to our platform, their sales team booked 47% more demos in Q1 — without increasing ad spend.
See how they did it (and get the playbook to replicate their results).
Headline: 47% More Demos. Same Budget. CTA: Learn More
[0-1s] HOOK — Visual or verbal pattern interrupt
[1-5s] PROBLEM — Quick agitation of the pain point
[5-15s] SOLUTION — Show/demo the product
[15-25s] PROOF — Result, testimonial, or before/after
[25-30s] CTA — "Link in bio" / "Click the link below"
[HOOK — on screen text: "This app replaced my entire morning routine"] [Creator talking to camera]: "Okay, I need to talk about this app because it literally changed how I work." [PROBLEM]: "I used to spend the first hour of every morning checking Slack, email, and Asana just to figure out what to do." [SOLUTION — screen recording]: "Now I open one app, get my AI-prioritized task list, and start working in 60 seconds." [PROOF]: "I've saved about 5 hours a week since I started using it. Not exaggerating." [CTA]: "Link in bio if you want to try it. It's free."
Ad performance degrades as frequency increases. Plan for creative refresh cycles.