| name | schema-markup-generator |
| description | Generates structured data markup (Schema.org JSON-LD) to enable rich results in search engines including FAQ snippets, How-To cards, Product listings, Reviews, and more. |
Schema Markup Generator
This skill creates Schema.org structured data markup in JSON-LD format to help search engines understand your content and enable rich results in SERPs.
When to Use This Skill
- Adding FAQ schema for expanded SERP presence
- Creating How-To schema for step-by-step content
- Adding Product schema for e-commerce pages
- Implementing Article schema for blog posts
- Adding Local Business schema for location pages
- Creating Review/Rating schema
- Implementing Organization schema for brand presence
- Any page where rich results would improve visibility
What This Skill Does
- Schema Type Selection: Recommends appropriate schema types
- JSON-LD Generation: Creates valid structured data markup
- Property Mapping: Maps your content to schema properties
- Validation Guidance: Ensures schema meets requirements
- Nested Schema: Handles complex, multi-type schemas
- Rich Result Eligibility: Identifies which rich results you can target
How to Use
Generate Schema for Content
Generate schema markup for this [content type]: [content/URL]
Create FAQ schema for these questions and answers: [Q&A list]
Specific Schema Types
Create Product schema for [product name] with [details]
Generate LocalBusiness schema for [business name and details]
Audit Existing Schema
Review and improve this schema markup: [existing schema]
Instructions
When a user requests schema markup:
-
Identify Content Type and Rich Result Opportunity
### Schema Analysis
**Content Type**: [blog/product/FAQ/how-to/local business/etc.]
**Page URL**: [URL]
**Eligible Rich Results**:
| Rich Result Type | Eligibility | Impact |
|------------------|-------------|--------|
| FAQ | ✅/❌ | High - Expands SERP presence |
| How-To | ✅/❌ | Medium - Shows steps in SERP |
| Product | ✅/❌ | High - Shows price, availability |
| Review | ✅/❌ | High - Shows star ratings |
| Article | ✅/❌ | Medium - Shows publish date, author |
| Breadcrumb | ✅/❌ | Medium - Shows navigation path |
| Video | ✅/❌ | High - Shows video thumbnail |
**Recommended Schema Types**:
1. [Primary schema type] - [reason]
2. [Secondary schema type] - [reason]
-
Generate FAQ Schema
### FAQ Schema (FAQPage)
**Requirements**:
- Minimum 2 Q&A pairs
- Questions must be complete questions
- Answers should be comprehensive
- Must match visible page content
**Generated Schema**:
```json
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "[Question 1 - exactly as shown on page]",
"acceptedAnswer": {
"@type": "Answer",
"text": "[Complete answer text]"
}
},
{
"@type": "Question",
"name": "[Question 2]",
"acceptedAnswer": {
"@type": "Answer",
"text": "[Complete answer text]"
}
}
]
}
Rich Result Preview:
[Page Title]
[URL]
[Meta Description]
▼ Question 1?
[Answer preview...]
▼ Question 2?
[Answer preview...]
-
Generate How-To Schema
### How-To Schema (HowTo)
**Requirements**:
- Clear step-by-step instructions
- Each step must have text
- Optional: images, videos, time, supplies
**Generated Schema**:
Example
User: "Generate FAQ schema for a page about SEO with 3 questions"
Output:
## FAQ Schema for SEO Page
### Schema Markup
```json
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO (Search Engine Optimization) is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). It involves technical optimizations, content creation, and link building to increase organic visibility and drive qualified traffic to your website."
}
},
{
"@type": "Question",
"name": "How long does SEO take to work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO typically takes 3-6 months to show significant results, though this varies based on competition, domain authority, and effort invested. New websites may take 6-12 months, while established sites with existing authority can see improvements in 1-3 months for less competitive keywords."
}
},
{
"@type": "Question",
"name": "Is SEO better than paid advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO and paid advertising serve different purposes. SEO provides sustainable, long-term traffic without per-click costs but takes time to build. Paid advertising delivers immediate results but stops when you stop paying. Most successful businesses use both: paid ads for immediate leads and SEO for long-term growth."
}
}
]
}
Implementation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO (Search Engine Optimization) is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). It involves technical optimizations, content creation, and link building to increase organic visibility and drive qualified traffic to your website."
}
},
{
"@type": "Question",
"name": "How long does SEO take to work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO typically takes 3-6 months to show significant results, though this varies based on competition, domain authority, and effort invested. New websites may take 6-12 months, while established sites with existing authority can see improvements in 1-3 months for less competitive keywords."
}
},
{
"@type": "Question",
"name": "Is SEO better than paid advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO and paid advertising serve different purposes. SEO provides sustainable, long-term traffic without per-click costs but takes time to build. Paid advertising delivers immediate results but stops when you stop paying. Most successful businesses use both: paid ads for immediate leads and SEO for long-term growth."
}
}
]
}
Validation
Test at: https://search.google.com/test/rich-results
SERP Preview
SEO Guide: Complete Beginner's Tutorial
yoursite.com/seo-guide/
Learn SEO from scratch with our comprehensive guide...
▼ What is SEO?
SEO (Search Engine Optimization) is the practice of optimizing...
▼ How long does SEO take to work?
SEO typically takes 3-6 months to show significant results...
▼ Is SEO better than paid advertising?
SEO and paid advertising serve different purposes...
## Schema Type Quick Reference
| Content Type | Schema Type | Key Properties |
|--------------|-------------|----------------|
| Blog Post | BlogPosting/Article | headline, datePublished, author |
| Product | Product | name, price, availability |
| FAQ | FAQPage | Question, Answer |
| How-To | HowTo | step, totalTime |
| Local Business | LocalBusiness | address, geo, openingHours |
| Recipe | Recipe | ingredients, cookTime |
| Event | Event | startDate, location |
| Video | VideoObject | uploadDate, duration |
| Course | Course | provider, name |
| Review | Review | itemReviewed, ratingValue |
## Tips for Success
1. **Match visible content** - Schema must reflect what users see
2. **Don't spam** - Only add schema for relevant content
3. **Keep updated** - Update dates and prices when they change
4. **Test thoroughly** - Validate before deploying
5. **Monitor Search Console** - Watch for errors and warnings
## Related Skills
- [seo-content-writer](../seo-content-writer/) - Create content worth marking up
- [geo-content-optimizer](../geo-content-optimizer/) - Optimize FAQ content
- [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) - Audit existing schema
- [technical-seo-checker](../../optimize/technical-seo-checker/) - Technical validation
