| name | competitive-analysis |
| description | Analyze competitors systematically. Compare products, features, pricing, positioning, and market strategies. Generate comprehensive competitive intelligence reports. |
| version | 1.0.0 |
| author | claude-office-skills |
| license | MIT |
| category | research |
| tags | ["competitive","analysis","market","strategy","benchmarking"] |
| department | Strategy/Marketing |
| models | {"recommended":["claude-sonnet-4","claude-opus-4"],"compatible":["claude-3-5-sonnet","gpt-4","gpt-4o"]} |
| mcp | {"server":"office-mcp","tools":["create_docx","create_xlsx","create_chart"]} |
| capabilities | ["competitor_profiling","feature_comparison","pricing_analysis","positioning_mapping","swot_analysis"] |
| languages | ["en","zh"] |
| related_skills | ["company-research","deep-research","proposal-writer"] |
Competitive Analysis Skill
Overview
I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.
What I can do:
- Build competitor profiles
- Create feature comparison matrices
- Analyze pricing strategies
- Map market positioning
- Identify competitive advantages
- Generate strategic recommendations
What I cannot do:
- Access competitor internal data
- Provide real-time pricing updates
- Monitor competitor activity continuously
- Access proprietary market research
How to Use Me
Step 1: Define the Scope
Tell me:
- Your company/product (for context)
- Competitors to analyze (or ask me to identify them)
- Industry/market segment
- Geographic scope
- Specific aspects to focus on
Step 2: Choose Analysis Type
- Quick Comparison: Feature/pricing matrix
- Full Profile: Comprehensive competitor deep-dive
- Strategic Analysis: SWOT, positioning, recommendations
- Battle Card: Sales-focused competitor summary
Step 3: Specify Output
- Comparison tables
- Positioning maps
- SWOT analyses
- Strategic recommendations
- Sales battle cards
Analysis Frameworks
Porter's Competitor Analysis
┌─────────────────────────────────────────────────────────────┐
│ Competitor Analysis │
├─────────────────────────────────────────────────────────────┤
│ │
│ 1. Future Goals 2. Current Strategy │
│ - What drives - How they compete │
│ the competitor? - What are they doing? │
│ │
│ 3. Assumptions 4. Capabilities │
│ - About themselves - Strengths │
│ - About the industry - Weaknesses │
│ │
│ ↓ Combined = Competitor Response Profile ↓ │
│ │
│ - What will competitor do? │
│ - Where is competitor vulnerable? │
│ - What will provoke the greatest retaliation? │
│ │
└─────────────────────────────────────────────────────────────┘
