activecampaign-marketing

name	activecampaign-marketing
description	Manage contacts, campaigns, automations, lists, and marketing workflows in ActiveCampaign via the ActiveCampaign API. Use this skill when users want to search contacts, manage lists, create campaigns, configure automations, handle deals, or work with account and deal pipelines.

ActiveCampaign

Manage ActiveCampaign from chat — contacts, campaigns, automations, lists, deals, and marketing workflows via the ActiveCampaign API with OAuth authentication.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure ActiveCampaign API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect ActiveCampaign
		App-specific connection GIF coming soon
Run the install command in OpenClaw	Sign in and approve the device	Open the dashboard and connect ActiveCampaign

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ ActiveCampaign API │
│   (User Chat)   │     │   (OAuth)    │     │   (Contacts/Campaigns)│
└─────────────────┘     └──────────────┘     └──────────────────────┘
 │                       │                       │
         │  1. Install Plugin    │                       │
         │  2. Pair Device       │                       │
         │  3. Connect AC         │                       │
         │                       │  4. Secure Token      │
         │                       │  5. Proxy Requests    │
         │                       │                       │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  SKILL   │           │ Dashboard│           │ Active │
   │  File    │           │ Auth     │           │ Campaign │
   └──────────┘           └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for ActiveCampaign again."

Quick Start

# List all contacts
clawlink_call_tool --tool "activecampaign_list_contacts" --params '{"limit": 20}'

# Search for a contact by email
clawlink_call_tool --tool "activecampaign_get_contact" --params '{"contact_id": "CONTACT_ID"}'

# Add a contact to a list
clawlink_call_tool --tool "activecampaign_add_contact_to_list" --params '{"list_id": "LIST_ID", "contact_id": "CONTACT_ID"}'

Authentication

All ActiveCampaign tool calls are authenticated automatically by ClawLink using the user's connected ActiveCampaign account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every ActiveCampaign API request on the user's behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=activecampaign and connect ActiveCampaign.
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for activecampaign in the list.

Verify Connection

clawlink_list_tools --integration activecampaign

Response: Returns the live tool catalog for ActiveCampaign.

Reconnect

If ActiveCampaign tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=activecampaign
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration activecampaign

Security& Permissions

• Access is scoped to the connected ActiveCampaign account's data.
• All write operations require explicit user confirmation. Before executing any create, update, or delete call, confirm the target resource and intended effect with the user.
• Destructive actions (delete contact, delete account, delete deal) are marked as high-impact and must be confirmed.

Tool Reference

Contacts

Tool	Description	Mode
activecampaign_create_or_update_contact	Create a new contact or update an existing one by email (upsert)	Write
activecampaign_add_contact_to_list	Subscribe or unsubscribe a contact from a list	Write
activecampaign_add_contact_to_automation	Enroll an existing contact in an automation workflow	Write
activecampaign_add_tag_to_contact	Associate a tag with a contact	Write
activecampaign_add_contact_note	Add a note to a contact record	Write
activecampaign_create_contact_task	Create a task associated with a contact	Write
activecampaign_delete_contact	Permanently delete a contact	Write

Accounts & Deals

Tool	Description	Mode
activecampaign_create_account	Create a new account/organization in ActiveCampaign	Write
activecampaign_create_deal	Create a new deal in a pipeline	Write
activecampaign_create_deal_note	Add a note to a deal	Write
activecampaign_add_secondary_contact_to_deal	Add a secondary contact to a deal	Write
activecampaign_create_deal_pipeline	Create a new deal pipeline with default stages	Write
activecampaign_delete_deal	Permanently delete a deal	Write

Campaigns & Automations

Tool	Description	Mode
activecampaign_create_campaign	Create a new email campaign	Write
activecampaign_create_duplicate_campaign	Duplicate an existing campaign	Write
activecampaign_create_message	Create an email message template	Write
activecampaign_create_segment	Create an advanced contact segment	Write

Lists & Tags

Tool	Description	Mode
activecampaign_create_list	Create a new subscriber list	Write
activecampaign_add_list_group_permission	Grant a user group access to a list	Write
activecampaign_create_tag	Create a new tag with explicit type	Write

Custom Fields

Tool	Description	Mode
activecampaign_add_custom_field	Create a new custom contact field	Write
activecampaign_add_custom_field_options	Add options to a dropdown/radio custom field	Write
activecampaign_create_account_custom_field_meta	Create a custom field for accounts	Write
activecampaign_create_deal_custom_field_meta	Create a custom field for deals	Write

E-Commerce & Events

Tool	Description	Mode
activecampaign_create_an_order	Record an e-commerce order	Write
activecampaign_create_customer	Create an e-commerce customer	Write
activecampaign_create_event_tracking_event	Whitelist a new event name for tracking	Write
activecampaign_create_browse_session_cart	Track add-to-cart event	Write

Webhooks & Connections

Tool	Description	Mode
activecampaign_create_webhook	Create a webhook for real-time notifications	Write
activecampaign_create_connection	Create a connection to an external service	Write

Bulk Operations

Tool	Description	Mode
activecampaign_bulk_import_contacts	Import up to 250,000 contacts asynchronously	Write
activecampaign_bulk_delete_accounts	Delete multiple accounts in one operation	Write

Code Examples

Add a contact to a list

clawlink_call_tool --tool "activecampaign_add_contact_to_list" \
  --params '{
    "list_id": "YOUR_LIST_ID",
    "contact_id": "YOUR_CONTACT_ID"
  }'

Create or update a contact (upsert)

clawlink_call_tool --tool "activecampaign_create_or_update_contact" \
  --params '{
    "email": "[e-mail]",
    "first_name": "John",
    "last_name": "Doe",
    "phone": "[phone]"
  }'

Enroll a contact in an automation

clawlink_call_tool --tool "activecampaign_add_contact_to_automation" \
  --params '{
    "contact_email": "[e-mail]",
    "automation_id": "YOUR_AUTOMATION_ID"
  }'

Create a new deal

clawlink_call_tool --tool "activecampaign_create_deal" \
  --params '{
    "title": "Enterprise Deal - Acme Corp",
    "pipeline_id": "YOUR_PIPELINE_ID",
    "stage_id": "YOUR_STAGE_ID",
    "owner_id": 1
  }'

Discovery Workflow

1. Call clawlink_list_integrations to confirm ActiveCampaign is connected.
2. Call clawlink_list_tools --integration activecampaign to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration activecampaign.
5. If no ActiveCampaign tools appear, direct the user to https://claw-link.dev/dashboard?add=activecampaign.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                     │
│                                                             │
│  Example: List contacts → Search by email → Show results     │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                   │
│  list → get → describe → preview → confirm → call            │
│                                                             │
│  Example: Describe tool → Preview changes → User approves   │
│           → Execute update                                   │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer read, list, search, and get operations before writes when that reduces ambiguity.
4. For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• ActiveCampaign contact IDs are numeric. Use the contact's email or search tools to find IDs before performing operations.
• Automation IDs must correspond to existing, active automations in the account.
• Bulk import is asynchronous — the API returns immediately with a batch ID. Use the callback parameter to get notified when complete.
• Deal pipelines must exist before creating deals — retrieve pipeline IDs via the ActiveCampaign UI or API first.
• Table and worksheet IDs containing { and } must be URL-encoded (%7B and %7D) in raw API URLs. ClawLink handles this automatically.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration activecampaign.
Missing connection	ActiveCampaign is not connected. Direct the user to https://claw-link.dev/dashboard?add=activecampaign.
ContactNotFound	Contact does not exist. Use search or list tools to find the correct ID.
AutomationNotFound	Automation ID does not exist or is not active.
ListNotFound	List ID does not exist. Retrieve list IDs via the ActiveCampaign UI.
InvalidArgument	Invalid parameter or missing required field. Review the tool schema with clawlink_describe_tool.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Troubleshooting: Invalid Tool Call

1. Ensure the integration slug is exactly activecampaign.
2. Use clawlink_describe_tool to verify parameter names and types before calling.
3. For write operations, always call clawlink_preview_tool first.

Resources

• ActiveCampaign API Overview
• ActiveCampaign Contact API
• ActiveCampaign Deal API
• ActiveCampaign Automation API
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=activecampaign-marketing
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills

• Mailchimp — For Mailchimp email marketing operations
• Brevo — For Brevo/Sendinblue email campaigns
• Klaviyo — For Klaviyo e-commerce email marketing

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