monetization-model

name	monetization-model
description	Guides through designing or auditing the monetization model. Creates GamePass/DevProduct catalog, pricing strategy, and revenue projections.

/monetization-model — Monetization Design Workflow

Delegate to: monetization-lead (with economy-designer for currency flow)

Steps

1. Context Gathering

Ask:

• "What game stage are we in?" (pre-launch / launched / live-ops)
• "What's the player audience skew?" (age, platform)
• "What are the creative pillars? (can't contradict them)"
• "What's the target: revenue, retention, engagement?"

2. Ethical Review (NON-NEGOTIABLE)

Before designing, confirm:

• No loot boxes with real-money purchase (Roblox ToS)
• No pay-to-win that makes F2P feel unable to compete
• No FOMO targeting young players
• No misleading pricing
• Free players have a complete, enjoyable experience

3. Design the Catalog

GamePasses (permanent purchases)

For each proposed GamePass:

• Name
• Price (Robux) — use clean values: 49, 99, 199, 299, 499, 799, 999, 1499, 2499
• What it grants
• Target player type (new player / mid game / whale)
• Pay-to-win check

Example:

Name	Price	Grants	Target	P2W?
VIP	499	Chat color, +5% coins, VIP room	Engaged player	No
Double Inventory	299	2x inventory slots	Mid-game	No
Auto-Farm	799	Passive resource generation	Whale	Borderline — balance

DevProducts (consumable purchases)

For each proposed DevProduct:

• Name
• Price (Robux)
• What it grants
• How often players buy (expected frequency)
• Is it pay-to-win?

Example:

Name	Price	Grants	Frequency	P2W?
1000 Gems	99	1000 premium currency	Variable	No (gems buy cosmetics)
Revive Token	25	Revive at death	Per-death	Soft
XP Boost 2x 1hr	49	2x XP for 1 hour	Occasional	Soft

4. Pricing Strategy

• Entry Price Point: At least one item at 25-49 R$ (almost everyone has this)
• Mid Tier: 199-499 R$ (engaged players)
• Premium: 999+ R$ (whales)
• Comparable Items: Reference 3-5 successful similar Roblox games' pricing

5. Funnel Design

How does a player discover and decide to buy?

• Touchpoint 1: First mention (tutorial hint, menu badge, etc.)
• Touchpoint 2: Consideration (shop browse, see other players using)
• Touchpoint 3: Decision (purchase prompt with clear value proposition)
• Touchpoint 4: Post-purchase reinforcement (confirmation, immediate use)

6. Revenue Projection

Rough model:

DAU × Conversion Rate × Avg Purchase × Dev Exchange = Revenue

1000 DAU × 3% × 300 R$ × $0.0035 = $31.50/day from conversions

7. Generate Plan Document

Save to design/monetization-plan.md using .claude/docs/templates/monetization-plan-template.md.

Output

Present the full plan for user review and approval. Never implement changes without explicit sign-off.