copywriting

name	copywriting
description	Use when writing headlines, hooks, email copy, landing pages, ads, sales copy, social posts, or website copy. Also use when copy sounds generic, robotic, AI-like, doesn't convert, or needs to sound more human.

Copywriting

Overview

You have access to 34 battle-tested Copyhackers prompts for specific copywriting tasks. Your job: pick the right prompt for the task, load it, and run it.

Core principle: Few-shot learning beats instructions. Provide voice examples, not descriptions.

Workflow

1. Identify what copy Anthony needs
2. Select the right prompt from the table below
3. Read the FULL prompt file (they contain specific instructions, not just templates) Path: ~/Documents/copywriting/copyhackers-prompts/[filename]
4. Follow the prompt exactly, asking Anthony for any required inputs
5. Run through ai-tropes.md before delivering final copy

Prompt Selection

Need	Prompt File	What It Does
Value propositions	03-value-propositions-50-in-10-mins.md	50 headlines from VOC data
Headlines from pain	31-pain-point-headlines.md	50 headlines from specific pain point
Brand tagline	06-brand-tagline.md	50 tagline ideas using formulas
Crossheads/H2s	09-headlines-crossheads.md	Optimize generic subheadings
Newsletter signup	32-brainstorm-value-proposition.md	Compelling newsletter opt-in reasons
SaaS homepage	04-saas-homepage.md	Full homepage Q&A session
Landing page popups	10-lead-pages-banners-popups.md	Banner, popup, sidebar copy
Thank you page	02-landing-page-thank-you-page.md	Post-conversion engagement
Button copy	14-button-copy-cro.md	CTA variations for A/B testing
404 page	26-404-page.md	On-brand error page
Competitor analysis	17-competitor-analysis-browse-bing.md	Homepage vs competitor with optimization recs
Abandoned cart	08-abandoned-cart-emails.md	25 brand-specific variations
Cold email	18-cold-email.md	Personalized outreach
Email subject lines	34-email-subject-lines.md	25+ variations with formulas
Onboarding emails	24-onboarding-emails.md	Welcome sequences
Email CTAs/P.S.	11-email-ctas.md	Button and P.S. variations
Test email sequence	20-optimize-email-sequence.md	AI roleplays as customer
Product descriptions	29-product-descriptions.md	Emotional copy from reviews
Bullet fascinations	33-bullet-lists-fascinations.md	Curiosity-driven bullets
Product fascinations	25-fascinations.md	Interesting facts into curiosity hooks
Quiz/calculator copy	05-quizzes-calculators-lead-gen.md	Interactive lead gen content
Webinar titles	01-webinar-hook-workshop-title.md	Event titles that convert
Review mining	30-review-mining.md	Analyze 85+ reviews at scale
Customer review analysis	15-analyze-customer-reviews.md	Sentiment + copy recs
JTBD analysis	07-jobs-to-be-done-analysis.md	Four forces from interviews
Raw data insights	19-messaging-insights-raw-data.md	Key insights from interviews, case studies, sales calls
Pain point narratives	27-analyze-research-pain-points.md	PAS copy from pain points
Survey data	28-survey-data-analysis.md	Insights with visualizations
Usability questions	22-user-research-questions.md	Unbiased testing questions for a website
Brand voice guidelines	21-brand-voice-guidelines.md	Full style guide from website
Copy in another voice	16-brand-voice-analysis.md	Rewrite in any brand's style
Mission statement	13-mission-statement.md	Long, medium, short, micro
Edit existing copy	23-seven-copy-sweeps-editing.md	7-lens editing method
Validate copy/UX	12-validate-copy-ux.md	Unbiased usability testing questions

Full index with detailed descriptions: ~/Documents/copywriting/copyhackers-prompts-index.md

When No Prompt Fits

For tasks too small for a full prompt (single headline, one CTA, quick edit) or needs that don't match the 34 prompts:

1. Use frameworks.md for structure (PAS, AIDA, BAB, FAB, PASTOR, SCQA)
2. Ask Anthony for 2-3 voice examples before generating
3. Still run ai-tropes.md check before delivering

When NOT to Use This Skill

• Technical documentation (clarity over persuasion)
• Internal communications (skip sales framing)
• Legal/compliance copy (different rules)
• Client has strict brand guidelines (follow those)
• Very short edits (single word changes)
• Industry-regulated copy (healthcare, financial disclaimers)

AI Trope Check

Before delivering any copy, scan for patterns that make it sound AI-generated. See ai-tropes.md for the full list.

Quick flags:

• "Dive into", "leverage", "robust", "seamless", "game-changer"
• Em dashes used frequently
• "In today's [adjective] world..."
• Starting with credentials or "I'm excited to share"

Common Mistakes

Mistake	Fix
Writing copy without loading prompt	Load the specific prompt first
No voice examples from Anthony	Ask for 2-3 samples before generating
Accepting first output	Run through ai-tropes.md, iterate
Generic output	Prompts require specific inputs, gather them
Skipping prompt for "quick" task	Use frameworks.md for small tasks instead

Reference Files

• frameworks.md - PAS, AIDA, BAB, FAB, PASTOR, SCQA with examples (for quick tasks)
• ai-tropes.md - Words and patterns to avoid
• Prompt library - ~/Documents/copywriting/copyhackers-prompts/