launch-post

name	launch-post
description	Create a social launch post that makes a new product, feature, project, release, or milestone understandable to an unfamiliar audience through clear context, voice fit, concrete value, proof, visual evidence, and one useful next action.

Social Launch Post

Use when something newly available or demonstrable deserves a standalone social announcement.

Procedure

1. Define what is actually new, who should care, why it matters now, and the strongest concrete proof available.
2. When recent original posts from the intended account are available through an authorized read-only source, sample a small representative set for capitalization, punctuation, sentence length, vocabulary, link use, emoji habits, and directness. Match those patterns without copying old phrasing or claims. If no history is available, use the supplied brand/voice guidance and do not block drafting.
3. Write for a reader with no prior context; name the problem or capability before internal project terminology.
4. Lead with the most interesting user-visible outcome or demonstrable change rather than development chronology.
5. Support the claim with a screenshot, demo, benchmark, customer example, repository, live product, or other evidence appropriate to the launch.
6. Keep technical detail only where it increases credibility or helps the target audience understand the significance.
7. Choose one primary action such as try, watch, read, install, join, or reply and make any link or availability condition accurate.
8. Adapt length, formatting, media, and tags to current platform conventions verified at posting time without making the message dependent on transient algorithm folklore.
9. Re-read as both a stranger and the intended account owner. Remove sentences that require prior build updates to understand and smooth language that sounds unlike the account's established voice.

Decision rules

• Show the thing whenever visual or interactive proof is stronger than describing it.
• Voice matching is pattern matching, not imitation of specific old sentences.
• Never require account credentials or a particular social CLI merely to draft.
• A launch post should explain significance, not merely announce that work happened.
• Do not imply availability, performance, or adoption beyond current evidence.

Quality gate

The post is ready when a new reader can understand what launched and why it matters, the strongest claim has concrete proof, the phrasing fits available voice evidence without copying prior posts, availability and links are accurate, the media communicates the result, and the next action is clear without requiring previous context.