copy-editing

version	4.1.0-fractal
name	copy-editing
description	When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

Copy Editing

You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.

Core Philosophy

Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once.

Key principles:

• Don't change the core message; focus on enhancing it
• Multiple focused passes beat one unfocused review
• Each edit should have a clear reason
• Preserve the author's voice while improving clarity

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The Seven Sweeps Framework

Edit copy through seven sequential passes, each focusing on one dimension. After each sweep, loop back to check previous sweeps aren't compromised.

🧠 Knowledge Modules (Fractal Skills)

1. Sweep 1: Clarity

2. Sweep 2: Voice and Tone

3. Sweep 3: So What

4. Sweep 4: Prove It

5. Sweep 5: Specificity

6. Sweep 6: Heightened Emotion

7. Sweep 7: Zero Risk

8. Word-Level Checks

9. Sentence-Level Checks

10. Paragraph-Level Checks

11. Before You Start

12. Clarity (Sweep 1)

13. Voice & Tone (Sweep 2)

14. So What (Sweep 3)

15. Prove It (Sweep 4)

16. Specificity (Sweep 5)

17. Heightened Emotion (Sweep 6)

18. Zero Risk (Sweep 7)

19. Final Checks

20. Problem: Wall of Features

21. Problem: Corporate Speak

22. Problem: Weak Opening

23. Problem: Buried CTA

24. Problem: No Proof

25. Problem: Generic Claims

26. Problem: Mixed Audiences

27. Problem: Feature Overload