Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, SEO best-practice review, analyze my site, website health check, or find SEO issues.
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Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, SEO best-practice review, analyze my site, website health check, or find SEO issues.
Before gathering, check .seo-cache/ for reusable context from related SEO skills.
Reference: ../seo/references/shared-data-cache.md for schemas and dependency map.
Check these cache files when present:
.seo-cache/site-meta.json for domain, business type, industry, and crawl context
.seo-cache/audit-scores.json for prior full-audit priorities
.seo-cache/pages/{url-slug}/page-analysis.json for page-level context when a URL is provided
If found: parse and use clearly valid fields (note "Using cached [X] from [date]")
If missing, corrupt, or irrelevant: continue with fresh evidence
If the user says "refresh" or "re-run": ignore cache reads and overwrite on write
Process
Fetch homepage: use scripts/fetch_page.py to retrieve HTML
Detect business type: analyze homepage signals per seo orchestrator
Crawl site: follow internal links up to 500 pages, respect robots.txt
Delegate to subagents (if available, otherwise run inline sequentially):
seo-technical -- robots.txt, sitemaps, canonicals, Core Web Vitals, security headers
seo-content -- E-E-A-T, readability, thin content, AI citation readiness
seo-visual -- screenshots, mobile testing, above-fold analysis
seo-geo -- AI crawler access, llms.txt, citability, brand mention signals
seo-local -- GBP signals, NAP consistency, reviews, local schema, industry-specific local factors (spawn when Local Service industry detected: brick-and-mortar, SAB, or hybrid business type)
seo-maps -- Geo-grid rank tracking, GBP audit, review intelligence, competitor radius mapping (spawn when Local Service detected AND DataForSEO MCP available)
seo-google -- CWV field data (CrUX), URL indexation (GSC), organic traffic (GA4) (spawn when Google API credentials detected via )
python scripts/google_auth.py --check
seo-backlinks -- Backlink profile data: DA/PA, referring domains, anchor text, toxic links (spawn when Moz or Bing API credentials detected via python scripts/backlinks_auth.py --check, or always include Common Crawl domain-level metrics)
seo-sxo -- Search experience analysis: page-type mismatch, user stories, persona scoring (always include in full audits)
seo-drift -- Drift analysis: compare against stored baseline (spawn when drift baseline exists for the URL via python scripts/drift_history.py <url>)
seo-ecommerce -- Product schema, marketplace intelligence (spawn when E-commerce industry detected)
Score -- aggregate into SEO Health Score (0-100)
Report -- generate prioritized action plan
Crawl Configuration
Max pages: 500
Respect robots.txt: Yes
Follow redirects: Yes (max 3 hops)
Timeout per page: 30 seconds
Concurrent requests: 5
Delay between requests: 1 second
Output Files
FULL-AUDIT-REPORT.md: Comprehensive findings
ACTION-PLAN.md: Prioritized recommendations (Critical > High > Medium > Low)
screenshots/: Desktop + mobile captures (if Playwright available)
PDF Report (recommended): Generate a professional A4 PDF using scripts/google_report.py --type full. This produces a white-cover enterprise report with TOC, executive summary, charts (Lighthouse gauges, query bars, index donut), metric cards, threshold tables, prioritized recommendations with effort estimates, and implementation roadmap. Always offer PDF generation after completing an audit.
Scoring Weights
Category
Weight
Technical SEO
22%
Content Quality
23%
On-Page SEO
20%
Schema / Structured Data
10%
Performance (CWV)
10%
AI Search Readiness
10%
Images
5%
Report Structure
Executive Summary
Overall SEO Health Score (0-100)
Business type detected
Top 5 critical issues
Top 5 quick wins
Technical SEO
Crawlability issues
Indexability problems
Security concerns
Core Web Vitals status
Content Quality
E-E-A-T assessment
Thin content pages
Duplicate content issues
Readability scores
On-Page SEO
Title tag issues
Meta description problems
Heading structure
Internal linking gaps
Schema & Structured Data
Current implementation
Validation errors
Missing opportunities
Performance
LCP, INP, CLS scores
Resource optimization needs
Third-party script impact
Images
Missing alt text
Oversized images
Format recommendations
AI Search Readiness
Citability score
Structural improvements
Authority signals
Priority Definitions
Critical: Blocks indexing or causes penalties (fix immediately)
High: Significantly impacts rankings (fix within 1 week)
Medium: Optimization opportunity (fix within 1 month)
Low: Nice to have (backlog)
DataForSEO Integration (Optional)
If DataForSEO MCP tools are available, spawn the seo-dataforseo agent alongside existing subagents to enrich the audit with live data: real SERP positions, backlink profiles with spam scores, on-page analysis (Lighthouse), business listings, and AI visibility checks (ChatGPT scraper, LLM mentions).
Google API Integration (Optional)
If Google API credentials are configured (python scripts/google_auth.py --check), spawn the seo-google agent to enrich the audit with real Google field data: CrUX Core Web Vitals (replaces lab-only estimates), GSC URL indexation status, search performance (clicks, impressions, CTR), and GA4 organic traffic trends. The Performance (CWV) category score benefits most from field data.
Error Handling
Scenario
Action
URL unreachable (DNS failure, connection refused)
Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again.
robots.txt blocks crawling
Report which paths are blocked. Analyze only accessible pages and note the limitation in the report.
Rate limiting (429 responses)
Back off and reduce concurrent requests. Report partial results with a note on which sections could not be completed.
Timeout on large sites (500+ pages)
Cap the crawl at the timeout limit. Report findings for pages crawled and estimate total site scope.
Write to shared data cache
After completing all work, write a concise JSON summary to .seo-cache/ when the workflow produced durable findings.
Use the schemas and naming rules in ../seo/references/shared-data-cache.md; include at least cache_type, analyzed_at, source URL/domain, key findings, issues, recommendations, and tool limitations. Add .seo-cache/ to .gitignore if it is missing.
Extended Capabilities (from blog-audit)
Performs a comprehensive blog health assessment across all posts in the project.
Scans for quality scores, orphan pages, topic cannibalization, stale content,
and AI citation readiness. Uses parallel subagents for efficient analysis and
produces a prioritized action queue.
Audit Process
Step 1: Discover Blog Files
Scan the project for all blog content files:
Glob for *.md, *.mdx, *.html in common blog directories
If no blog files are found in standard locations, search the entire project
root for markdown files with blog-like frontmatter (title, date, description).
Step 2: Parallel Analysis
Spawn subagents via the Task tool for parallel processing across all
discovered blog files:
Content Quality Agent
Score each post on the 30-point content quality scale
Check paragraph length (target 40-80 words, hard limit 150)
Check sentence length (target 15-20 words)
Evaluate heading structure and question-format headings
