marketing-pages

name

marketing-pages

description

Best-practice rulebook for a marketing site's pages, organized by page class — campaign landers, product pages, programmatic SEO trees, editorial. Use when writing or updating a landing/marketing page, wiring a campaign lander to an attribution identifier, changing site-wide nav/footer links, touching sitemap/robots/agent-readable surfaces, or auditing a public site's indexing, reachability, and conversion setup.

Marketing Pages

A rulebook, not a workflow: every rule below is simultaneously a constraint to build against and a check to audit against. Classify the page first — every public page belongs to exactly one page class, and the class decides its indexing, linking, chrome, and wiring.

Page classes

Class	Indexing	Reachability	Chrome
Campaign lander	noindex, follow; never in a sitemap	never linked from nav/footer	minimal: logo + ONE CTA, legal-only footer, no site nav
Product page	indexed	nav Product section and/or footer	full chrome
SEO tree page (programmatic: per-persona, per-industry, per-competitor)	indexed	footer link grid + hub pages	full chrome
Editorial (blog/guides)	indexed	header + footer	full chrome
Legal/utility	indexed	footer	full chrome

• A page that is noindexed AND unlinked is a zombie — promote it to a linked, indexed class or make it a campaign lander. Never leave the halfway state.
• Campaign landers live in a dedicated URL prefix (e.g. ): one covers blanket noindex and "never nav-linked" checks, and slug collisions with real pages become impossible.