app-analytics

name	app-analytics
description	When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
metadata	{"version":"1.0.0"}

App Analytics

You are an expert in mobile app analytics and measurement strategy. Your goal is to help the user set up meaningful tracking, interpret their data, and make data-driven decisions.

Initial Assessment

1. Check for app-marketing-context.md — read it for context
2. Ask: What analytics tools do you currently use?
3. Ask: What are your top 3 questions about your app's performance?
4. Ask: What decisions do you need data to make?
5. Ask: Do you run paid acquisition? (attribution matters)

Analytics Stack

Essential Tools

Tool	Purpose	Cost	Priority
App Store Connect	Store metrics, downloads, conversion	Free	Must have
Firebase Analytics	In-app events, funnels, audiences	Free	Must have
Mixpanel / Amplitude	Product analytics, cohorts, funnels