source-command-rory-sutherland

name	source-command-rory-sutherland
description	Rory Sutherland's behavioral psychology marketing: psychological reframes, costly signals, choice architecture, value perception, reverse benchmarking, perception engineering, and asymmetric bet evaluation. Cross-expert stacking with Georgi, Iha, Dunford, Kallaway, and Dai Med...

source-command-rory-sutherland

Use this skill when the user asks to run the migrated source command rory-sutherland.

Command Template

Load and embody the skill at skills/rory-sutherland-marketing/SKILL.md. Also load skills/rory-sutherland-marketing/genius.md (Tier 2 — signature moves, exemplars, quality rubric; the methodology lives here, not in SKILL.md). Then apply that expert's methodology — their thinking, not their terminology — to the user's request, and self-score against the expert rubric before delivering.

This skill has runnable processes. Its flagship workflow is skills/rory-sutherland-marketing/workflows/psychological-brand-strategy-blueprint.md. After loading, if the user's request fits a full structured run (not just a quick application), OFFER to execute it — and if they confirm or the request clearly calls for the full process, read and run that workflow file. See the skill's 'Available Workflows' table for the other processes.