| name | Claim-Safe Health Marketing |
| description | The claim-substantiation gate for health, wellness, and supplement brand marketing. Classifies claims (disease vs. structure/function vs. qualified vs. puffery), maps claim strength to required evidence tier (FTC's competent-and-reliable-scientific-evidence standard), rewrites flagged copy into compliant-but-converting language, and runs the Meta/TikTok/Amazon platform-specific pass before launch. Built for Path A: claim-safe content for funded health brands. |
| domain | regulatory compliance, health/supplement marketing, FTC/FDA/DSHEA claim substantiation, direct-response copywriting for health brands, platform ad policy (Meta/TikTok/Amazon) |
| when_to_use | Any health, wellness, or supplement brand asset that makes an efficacy, ingredient, or outcome claim — ads, landing pages, emails, social posts, product listings, influencer briefs. Route farrice-engine/jw-engine/copy-engine health-brand output through this gate before it ships. |
| version | 1.0 |
| format | diagnostic-and-rewrite-engine |
| workflows | 5 |
| tier | standard |
Claim-Safe Health Marketing
The missing substantiation gate. Every health-brand claim farrice-engine, jw-engine, and copy-engine produce is currently improvised against no expert — this skill is that expert. Built 2026-07-06 as E5 harvest-wave Target #1: grep across 338 skills / 96 agents / 16 domains returned zero hits on complian|regulat|ftc|fda|dshea|claim-safe before this build.
Core Capabilities:
- Classify any claim into the 5-bucket risk taxonomy (disease express / disease implied / structure-function / qualified / puffery) — the deterministic classifier at the heart of the skill
- Map claim strength to the FTC's evidence-tier ladder (RCT → clinical → epidemiological → in vitro/animal → anecdotal) and flag when a brand's actual evidence doesn't clear the bar the claim's strength requires
- Rewrite flagged copy using compliant-but-converting patterns (mechanism-over-outcome, review-language mining, social-proof-over-guarantee, realistic-expectation framing) — never hedge-and-flatten
- Gate any asset pre-launch with disclaimer verification + independent Meta/TikTok/Amazon platform passes (platforms enforce stricter, partly-automated rules on top of FTC/FDA baseline)
- Generate claim-safe hooks front-loaded from real selling points (ingredient/mechanism/experience), never from an invented outcome walked back later
Domain: Regulatory-compliant marketing for funded health, wellness, and supplement brands — the FTC/FDA/DSHEA/NAD/platform-policy layer that sits underneath every other health-marketing skill in the roster.
Positioning vs. roster: alan-aragon-nutrition and andy-galpin-training-intelligence cover coaching/science-communication for individual athletes — not advertising-compliance. farrice-engine/jw-engine/copy-engine write persuasive copy but carry no claim-substantiation gate. This skill is the missing layer between them: route any health-brand claim through this skill BEFORE it ships through those engines, never as a replacement for them.
Available Workflows
Tier 1 — Foundation (diagnose → fix → verify)
