| name | jenny-hoyos-shorts |
| description | Jenny Hoyos' short-form viral storytelling system — the VIRAL framework (Visual shock, Immediate start, Rising action, Anticipation, Lasting payoff), but/so conflict storytelling, cold-open hooks, visible progression mechanisms, and retention-graph diagnosis for YouTube Shorts and vertical video. |
| domain | Short-form viral storytelling |
| when_to_use | Scripting YouTube Shorts / vertical video, engineering hooks, diagnosing retention, generating production-ready ideas via outlier sourcing, designing character casts, architecting long-form from shorts, modeling creator monetization, transferring short angles to text platforms |
| version | 3.0 |
| format | completion-engine |
| workflows | 13 |
| tiers | 3 |
| source | claude.ai export 2026-07-01; 1of10 + Philipp Humm podcasts; 3-video corpus verification |
Jenny Hoyos — Short-Form Viral Storytelling
Jenny Hoyos is the highest-performing storyteller in short-form video — 8M+ YouTube subscribers, 3B+ views across platforms, averaging 10M+ views per post — and she got there with a repeatable system, not luck. Her core claim: any idea can go viral if it carries a curiosity gap, opens on visual shock, progresses through but/so conflict instead of "and then" lists, and ends with the answer as the literal last word. This skill encodes her full pipeline: idea selection (high demand, low supply), hook engineering, story-beat compression, pacing, characters, and the analytics loop she uses to diagnose every video.
Available Workflows
Slash commands: /jenny-script-short /jenny-hook /jenny-retention /jenny-idea-ladder /jenny-visual-analogy /jenny-loop-rewatch /jenny-lens-niche /jenny-cast /jenny-longform-umbrella /jenny-business-engine /jenny-anything-viral /jenny-text-transfer /jenny-ai-brain (wrappers in .agent/workflows/, numbered to match the tables below).
Tier 1 — Core Toolkit (Practitioner)
| Workflow | Command Intent | Produces |
|---|
workflows/01-script-viral-short.md | Script a short from a raw idea | Shot-ready 30-60s script built on the VIRAL framework with but/so beats and a lasting payoff |
workflows/02-engineer-hook.md | Engineer or fix the first 3 seconds | 5-10 ranked hook options (visual + verbal) with curiosity-gap and you-before-me checks |
workflows/03-diagnose-retention.md | Diagnose an underperforming short | Retention triage report: hook vs. body vs. progression failure, with specific fixes |
workflows/04-viral-idea-ladder.md | Generate production-ready short ideas | Ranked shortlist of ideas sourced from proven outliers, filtered by avatar/lens/demand-supply fit, stamped with signature twist |
Tier 2 — Advanced Design (Niche & Audience Depth)
| Workflow | Command Intent | Produces |
|---|
