| name | kallaway-social-commerce |
| description | Monetizes content distribution at Social Commerce 3.0 economics — designs Revenue-Per-View (RPV) strategy across the four converging tailwinds (instant affiliate infrastructure, agentic commerce, production cost collapse, AI visual recognition) that 5-10x the value of distribution skill. Forces role clarity (Brand Owner / Content Creator / Facilitator) before optimizing for views. Use when monetizing an audience, designing creator-economy revenue rails, deciding between affiliate / direct product / facilitator models, when content has views but no revenue, or when the user mentions "monetize my following", "RPV", "affiliate strategy", "social commerce", "creator economy monetization". Trigger proactively when a content discussion drifts toward "how do I make money from this?" — the RPV diagnosis beats picking monetization tactics in isolation. |
| expert | Kallaway |
| domain | Social Commerce × Distribution Economics × Monetization Infrastructure |
Kallaway Social Commerce 3.0 — SKILL.md
Domain
Social Commerce & Distribution Economics — the monetization infrastructure that determines how much every view, follower, and piece of content is worth.
Expert
Kallaway — Economic substrate beneath all content domains. Where Content Psychology determines what to create and Word Mastery determines how to write it, Social Commerce determines how much each piece of content earns. This domain answers: "How do you turn distribution skill into $500K-$1M/year?"
Core Thesis
Social media has entered its third era — Social Commerce 3.0 — where four converging tailwinds (instant affiliate infrastructure, agentic commerce, production cost collapse, AI visual recognition) are making the skill of generating attention worth 5-10x what it was. The value isn't in the following. The value is in the skill of building a following. That skill is now the most investable business asset in the creator economy.
Governing Metric
Revenue Per View (RPV) — dollars generated per view across all monetization rails. The thesis: RPV is about to 5-10x as monetization friction approaches zero. Strategy should maximize RPV, not just views.
The Decision: Which Role Are You?
Every player in Social Commerce 3.0 occupies one of three roles:
- Brand Owner: Supply products, own the margin. Requires product development + fulfillment ops.
- Content Creator: Make content, tag products, earn affiliate commissions. Requires distribution skill.
- Facilitator: Connect brands and creators, take a cut. Requires relationships + marketplace knowledge.
Don't mix roles until you've mastered one. Each role has different skill requirements, capital needs, and scaling dynamics.
Workflows (5)
Tier 1 — Foundation
| Workflow | Slash Command | What It Does |
|---|
social-commerce-landscape-audit | /social-commerce-audit | Diagnoses which of 4 tailwinds apply to a specific business and maps the opportunity |
distribution-value-calculator | /distribution-value | Quantifies the economic value of distribution skill/following with market math |
Tier 2 — Practitioner
| Workflow | Slash Command | What It Does |
|---|
instagram-shops-strategy | /instagram-shops | Product selection, tagging strategy, affiliate optimization for Instagram Shops |
agentic-commerce-blueprint | /agentic-commerce | DM automation, AI selling flows, analytics attribution using Meta's agentic tools |
Tier 3 — Stacking
| Workflow | Slash Command | What It Does |
|---|
creator-brand-architect | /creator-brand | Zero-cost creator-led brand using AI production + social commerce rails |
Stacking Chains
This domain monetizes every other Kallaway skill:
- AI Content Engine = the TOOLCHAIN (how to find and validate)
- Content Psychology = the STRATEGY (what to build)
- Word Mastery = the CRAFT (how to write it)
- Addictive Storytelling = the RETENTION (how to keep them watching)
- Audience Obsession = the PAYLOAD (what to implant)
- Social Commerce (this domain) = the ECONOMICS (how to monetize all of it)
Common stacking sequences:
/social-commerce-audit → /distribution-value → /creator-brand (full monetization architecture)/ai-topic-mining → /obsession-level-architect → /instagram-shops (content → obsession → commerce)/revenue-ramp-builder → /agentic-commerce (existing ramp + AI-powered selling)/creator-brand → /design-digital-product-offer (creator brand + Nicolas Cole product architecture)
Cross-Expert Stacking:
/social-commerce-audit → Danny Yeung /velocity-scaling (commerce + velocity)/creator-brand → Nicolas Cole /design-digital-product-offer (brand + product)/instagram-shops → Seena Rez /launch-monitor (shops + early adopter)
Quality Rubric
All outputs from this domain are evaluated on:
- Era Awareness — strategy maps to 3.0 dynamics, not 1.0/2.0 playbooks?
- Tailwind Integration — positions against 2+ of 4 tailwinds with compound effect analysis?
- Role Clarity — clear role selection with optimized strategy per role?
- Distribution Valuation — quantifies distribution skill value with market math?
- Platform Selection — chooses platform based on commerce infrastructure quality + brand positioning?
- Data Grounding — every prediction anchored in specific, verifiable numbers?
- Monetization Architecture — full commerce stack, not single revenue stream?
File Map
skills/kallaway-social-commerce/
├── SKILL.md ← You are here
├── genius.md ← Core intelligence (6 patterns, 4 exemplars, 5 moves)
├── references/
└── workflows/
├── social-commerce-landscape-audit.md ← Tier 1
├── distribution-value-calculator.md ← Tier 1
├── instagram-shops-strategy.md ← Tier 2
├── agentic-commerce-blueprint.md ← Tier 2
└── creator-brand-architect.md ← Tier 3
Execution Prompts (structure-pure v2)
5 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- AGENTIC COMMERCE AUTOMATION BLUEPRINT — [BUSINESS MODEL] —
skills/kallaway-social-commerce/references/prompts-v2/agentic-commerce-automation-blueprint.md
- CREATOR-LED BRAND LAUNCH PLAN — [CREATOR/BRAND OWNER] —
skills/kallaway-social-commerce/references/prompts-v2/creator-led-brand-launch-plan.md
- DISTRIBUTION VALUATION REPORT — [CREATOR/BUSINESS] —
skills/kallaway-social-commerce/references/prompts-v2/distribution-valuation-report.md
- INSTAGRAM SHOPS MONETIZATION BLUEPRINT — [NICHE/CREATOR] —
skills/kallaway-social-commerce/references/prompts-v2/instagram-shops-monetization-blueprint.md
- SOCIAL COMMERCE OPPORTUNITY MAP — [BUSINESS/CREATOR] —
skills/kallaway-social-commerce/references/prompts-v2/social-commerce-opportunity-map.md
