| name | Liam Ottley - LinkedIn AI Lead Magnet System |
| description | Turn monetizable expertise into an AI-assisted LinkedIn personal brand lead magnet using positioning, strategic arbitrage, post structures, offer bridge, and first-sprint validation. |
| version | 1.0 |
| format | skill-system |
| workflows | 1 |
| routing | long-tail |
Liam Ottley - LinkedIn AI Lead Magnet System
Invoke when the user wants LinkedIn content to create inbound demand, lead magnet pull, or an AI-assisted personal brand content engine. This is a companion system, not a replacement for the broader LinkedIn OS.
Source Authority
Primary source package: extractions/video-context/3iR3kHxCwfo/
analysis.md confirms the video title, uploader, duration, URL, and source counts.video-context-ledger.md is the timestamped evidence map.transcript.txt is the spoken source text.uncertainty-report.md records limitations: OCR is unavailable; frame samples exist but are undescribed unless reviewed by a human or vision adapter.t=3283s is the AI-production anchor inside the final chapter, "How AI Can Do All Of This For You."
Do not claim observed onscreen text from this video unless OCR or human review is added later.
Where This Fits
- Use
/liam-linkedin-lead-magnet when the goal is turning expertise into AI-assisted LinkedIn content that leads to a lead magnet, offer, or inbound conversation.
- Use
/diandra-linkedin-system when the user needs the whole LinkedIn operating system: profile SEO, niche study, content buckets, growth engine, comment flywheel, and 90-day review.
- Use
/bank-lead-magnet when the user only needs a B.A.N.K.-aware lead magnet idea or buyer-code-aware opt-in.
- Use
skills/stockton-walbeck-lead-magnets/ when the lead magnet needs taxonomy, scoring, or offer-bridge profitability validation.
Core Method
- Convert raw expertise into monetizable expertise: knowledge that changes a buyer outcome in a way they would pay for.
- Pair it with strategic arbitrage: proven post formats, timely topics, authority jacking, trend jacking, and story lenses that already attract attention.
- Build the content bridge: hook, rehook, broad-narrow-niche framing, story or problem-agitate-solution, tactical advice, and clear CTA.
- Use AI as production support, not strategy replacement: feed it identity, offer, proof, audience, preferences, swipe structures, and ask for hooks before full drafts.
- Attach each content lane to a next action: lead magnet, email capture, DM prompt, booking path, or proof asset.
- Validate through a first sprint: 20 post concepts, 5 finished drafts, lead magnet bridge score, and engagement window plan.
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| 01 | LinkedIn Lead Magnet Operating Plan | Positioning, ICP, content lanes, first 20 posts, lead magnet concept, offer bridge, AI prompt set, and validation checklist | Building a reusable LinkedIn-to-lead-magnet content engine for an expert, founder, consultant, agency, or productized service |
Quality Gate
- The output must name the buyer outcome before it names the content format.
- Every post idea must be traceable to monetizable expertise, strategic arbitrage, or both.
- AI prompts must include context and constraints before asking for drafts.
- Lead magnets must bridge to a paid offer or next commercial step.
- No publishing, scraping private accounts, outreach, or external account action is allowed by default.
Execution Prompts (structure-pure v2)
7 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- AI Drafting Prompt Pack — [Expert/Brand] —
skills/liam-ottley-linkedin-lead-magnet/references/prompts-v2/ai-prompt-pack.md
- Content Lane Architecture & First-20-Post Sprint — [Expert/Brand] —
skills/liam-ottley-linkedin-lead-magnet/references/prompts-v2/content-lane-sprint-table.md
- Five High-Leverage Post Drafts — [Expert/Brand] —
skills/liam-ottley-linkedin-lead-magnet/references/prompts-v2/five-post-drafts.md
- Lead Magnet Bridge Score — [Expert/Brand] —
skills/liam-ottley-linkedin-lead-magnet/references/prompts-v2/lead-magnet-bridge-score.md
- LinkedIn Lead Magnet Operating Plan — [Expert/Brand] —
skills/liam-ottley-linkedin-lead-magnet/references/prompts-v2/linkedin-lead-magnet-operating-plan.md
- Positioning & Monetizable Expertise Map — [Expert/Brand] —
skills/liam-ottley-linkedin-lead-magnet/references/prompts-v2/positioning-expertise-map.md
- Strategic Arbitrage Map — [Expert/Brand] —
skills/liam-ottley-linkedin-lead-magnet/references/prompts-v2/strategic-arbitrage-map.md
