ad-copy-generator

# Ad Copy Generator ## When to Use ## Process 1. **Gather requirements.** Ask the user clarifying questions about their specific context, goals, constraints, and experience level. 2. **Analyze the situation.** Review the information provided and identify key factors, challenges, and opportunities relevant to ad copy generator. 3. **Develop the framework.** Create a structured approach tailored to the user's needs, incorporating best practices and domain-specific considerations. 4. **Deliver actionable output.** Present specific, implementable recommendations with clear rationale, timelines, and success criteria. 5. **Address edge cases.** Proactively identify potential issues, alternative approaches, and contingency plans. **Use this skill when:** - User needs guidance on ad copy generator - User asks about ad copy generator best practices or techniques - User wants a structured approach to ad copy generator **Do NOT use this skill when:** - A more specialized skill exists for the specific subtopic - The request is outside the scope of ad copy generator ## Questions to Ask the User First 1. **What platform(s) are you advertising on?** (Google, Facebook, Instagram, LinkedIn, TikTok, YouTube) 2. **What is your product/service?** 3. **Who is your target audience?** (Demographics, interests, behaviors, job titles) 4. **What is your campaign objective?** (Awareness, traffic, leads, sales, app installs) 5. **What is your primary offer?** (Free trial, discount, content download, product) 6. **What is your unique selling proposition?** 7. **What is your budget?** (Daily/monthly) 8. **What landing page will ads link to?** 9. **Do you have any brand guidelines or restrictions?** (Tone, words to avoid) 10. **What has worked or not worked in past ads?** --- ## Step 1: Google Ads Copy ### Search Ads (Responsive Search Ads) ``` GOOGLE RESPONSIVE SEARCH AD TEMPLATE You provide up to 15 headlines and 4 descriptions. Google tests combinations automatically. HEADLINES (max 30 characters each): Benefit headlines: H1: "{{Primary Benefit in 30 chars}}" H2: "{{Secondary Benefit}}" H3: "{{Third Benefit}}" Keyword-focused headlines: H4: "{{Primary Keyword Match}}" H5: "{{Long-tail Keyword Variation}}" H6: "Best {{Category}} for {{Audience}}" Urgency headlines: H7: "Limited Time: {{Offer}}" H8: "{{Discount}}% Off -- Ends {{Day}}" H9: "Get Started Today" Social proof headlines: H10: "Trusted by {{Number}}+ {{Audience}}" H11: "Rated {{Rating}}/5 Stars" H12: "{{Number}}+ 5-Star Reviews" CTA headlines: H13: "Try {{Product}} Free" H14: "Start Your Free Trial" H15: "Get {{Product}} Now" DESCRIPTIONS (max 90 characters each): D1: "{{Full value proposition with primary keyword and CTA}}" D2: "{{Specific benefit with social proof element}}" D3: "{{Overcome primary objection + differentiator}}" D4: "{{Urgency or scarcity + CTA}}" GOOGLE ADS COPY RULES: - [ ] Include primary keyword in at least 2 headlines - [ ] Each headline should make sense standalone - [ ] No excessive capitalization (Title Case is OK) - [ ] No exclamation marks in headlines - [ ] No misleading claims - [ ] Include at least one CTA - [ ] Pin most important headline to position 1 - [ ] Include price or promotion if applicable ``` ### Google Ad Extensions ``` AD EXTENSIONS (now called Assets) SITELINK EXTENSIONS (4-6 recommended): Sitelink 1: {{page_name}} -- Link: {{url}} Description: {{brief_description}} Sitelink 2: {{page_name}} -- Link: {{url}} Description: {{brief_description}} Sitelink 3: {{page_name}} -- Link: {{url}} Sitelink 4: {{page_name}} -- Link: {{url}} CALLOUT EXTENSIONS (4-6 phrases): "Free Shipping" "24/7 Support" "No Credit Card Required" "30-Day Money Back Guarantee" "{{Custom_callout}}" STRUCTURED SNIPPETS: Header: {{Types/Brands/Features/Services/etc.}} Values: {{value_1}}, {{value_2}}, {{value_3}} CALL EXTENSION: Phone: {{phone_number}} Hours: {{business_hours}} PRICE EXTENSION: {{Product/Service 1}}: ${{price}} -- {{qualifier}} {{Product/Service 2}}: ${{price}} -- {{qualifier}} {{Product/Service 3}}: ${{price}} -- {{qualifier}} PROMOTION EXTENSION: Occasion: {{sale_event}} Discount: {{percent_or_amount}} Promo code: {{code}} (optional) Dates: {{start}} - {{end}} ``` --- ## Step 2: Facebook/Instagram Ad Copy ### Ad Format Templates ``` FACEBOOK/INSTAGRAM AD COPY TEMPLATES FORMAT 1: SINGLE IMAGE/VIDEO AD Primary Text (125 chars visible before "See more"): Hook: "{{Stop-the-scroll first line}}" Body: "{{Problem statement or benefit expansion}}" CTA: "{{Click link/tap below/comment YES}}" Character limit: 125 visible, 2200 max Hook formulas: "Stop {{doing_thing_wrong}} and start {{doing_thing_right}}." "{{Number}}% of {{audience}} are making this mistake." "What if you could {{desirable_outcome}} in {{timeframe}}?" "This is the {{product}} every {{audience}} needs." Headline (under ad image, 40 chars optimal): "{{Primary Benefit or Offer}}" Description (under headline, 30 chars optimal): "{{Supporting detail or urgency}}" CTA Button: Shop Now / Learn More / Sign Up / Get Offer / Download / Book Now FORMAT 2: CAROUSEL AD (3-10 cards) Card 1: Hook/Problem Image: {{attention_grabbing_visual}} Headline: "{{Problem_statement_or_main_hook}}" Card 2-4: Benefits/Features Image: {{product_feature_visual}} Headline: "{{Benefit_statement}}" Description: "{{Supporting_detail}}" Card 5: CTA/Offer Image: {{product_or_offer_visual}} Headline: "{{CTA_with_offer}}" Description: "{{Urgency_or_risk_reducer}}" FORMAT 3: STORY/REEL AD Visual: {{Video or image, 9:16 ratio}} Text overlay: {{5-10 words max, large font}} CTA: Swipe Up / Shop Now / Learn More Story ad rules: - [ ] First 3 seconds must hook (no logo intro) - [ ] Text overlay is brief (supplements visual, not the point) - [ ] Sound on (but design for sound off with captions) - [ ] 15-30 seconds optimal for Stories - [ ] Under 60 seconds for Reels ads - [ ] CTA appears in first 5 seconds for short ads ``` ### Facebook Ad Copy by Funnel Stage ``` AD COPY BY FUNNEL STAGE TOP OF FUNNEL (Cold audience, awareness): Goal: Stop the scroll, create interest Tone: Educational, curiosity-driven Offer: Free content, tools, guides Template: "{{Surprising statistic or bold claim}}. Most {{audience}} think {{common_belief}}. But the truth is {{contrarian_insight}}. We put together a free {{resource}} that shows you exactly how to {{desirable_outcome}}. Tap the link below to get it free." MIDDLE OF FUNNEL (Warm audience, consideration): Goal: Build trust, overcome objections Tone: Proof-driven, testimonial-heavy Offer: Case studies, demos, webinars, free trials Template: "{{Customer_name}} was struggling with {{problem}}. After trying {{product}}, they {{specific_result}} in just {{timeframe}}. '{{Direct customer quote}}' -- {{Name}}, {{Title}} Want the same results? Start your free trial today." BOTTOM OF FUNNEL (Hot audience, conversion): Goal: Close the sale, create urgency Tone: Direct, urgent, offer-focused Offer: Discounts, limited-time offers, final CTAs Template: "You have been looking at {{product}}. Here is your sign. For the next {{timeframe}}, get {{offer}} when you {{action}}. {{Number}} people claimed this offer today. Do not miss out. Tap below." ``` --- ## Step 3: LinkedIn Ad Copy ``` LINKEDIN AD FORMATS AND TEMPLATES FORMAT 1: SPONSORED CONTENT (Single Image) Primary text (150 chars visible, 600 max): Hook: "{{Industry insight or data point}}" Body: "{{How your solution addresses this}}" CTA: "{{Download/Register/Learn more}}" Headline (70 chars max, 50 optimal): "{{Benefit-focused headline for professionals}}" Description (100 chars): "{{Supporting detail}}" FORMAT 2: MESSAGE AD (InMail) Subject: {{Under 60 chars, personalized}} "{{Name}}, a resource for {{their_role}}/{{their_challenge}}" Body (under 500 words): "Hi {{name}}, I noticed you are {{observation_about_their_role_or_company}}. We recently published {{resource}} that has helped {{similar_companies}} {{achieve_result}}. {{1-2 sentences on what the resource covers}} Would this be valuable for you? {{CTA_button_text}}" FORMAT 3: LEAD GEN FORM AD Offer headline: "{{What they get}}" Offer detail: "{{Why it is valuable, 1-2 sentences}}" Form fields: Minimize (name, email, company, job title -- only what you need) Privacy policy: Required link Thank you message: "{{Confirmation + next step}}" LINKEDIN AD COPY RULES: - [ ] Professional tone (not consumer-marketing language) - [ ] Lead with data or industry insight - [ ] Speak to job titles and professional challenges - [ ] Avoid clickbait (LinkedIn audience is sophisticated) - [ ] Include company credibility (customers, results, awards) - [ ] CTA is clear and professional ``` --- ## Step 4: Ad Copywriting Formulas ``` UNIVERSAL AD COPY FORMULAS FORMULA 1: PROBLEM-SOLUTION "Tired of {{problem}}? {{Product}} {{solves it}} in {{timeframe}}." FORMULA 2: IF-THEN "If you {{audience_identifier}}, then you need {{product}}." FORMULA 3: SOCIAL PROOF "{{Number}}+ {{audience}} use {{product}} to {{benefit}}. Join them." FORMULA 4: QUESTION "What would you do with {{extra_time/money/result}}?" FORMULA 5: FEAR OF MISSING OUT "{{Number}} {{audience}} already {{action}}. Are you next?" FORMULA 6: BEFORE-AFTER "Before {{product}}: {{painful_state}}. After: {{desired_state}}." FORMULA 7: TESTIMONIAL "'{{Short_customer_quote}}' -- See how {{product}} helped {{customer}}." FORMULA 8: DIRECT BENEFIT "Get {{specific_benefit}} with {{product}}. {{Risk_reducer}}." FORMULA 9: CURIOSITY "The {{topic}} secret that {{impressive_claim}} (it is not what you think)." FORMULA 10: COMPARISON "Stop using {{old_way}} for {{task}}. {{Product}} is {{better_by_X}}." ``` --- ## Step 5: A/B Test Variations ``` AD A/B TESTING FRAMEWORK WHAT TO TEST (one variable at a time): 1. HEADLINE TESTS: A: Benefit-focused: "Save 10 Hours a Week" B: Problem-focused: "Stop Wasting Time on {{Task}}" C: Social proof: "Join 50,000+ Happy Customers" 2. PRIMARY TEXT TESTS: A: Short copy (1-2 sentences) B: Medium copy (paragraph + bullets) C: Long copy (story format, 200+ words) 3. CTA TESTS: A: "Learn More" B: "Get Started Free" C: "See How It Works" D: "Claim Your Discount" 4. OFFER TESTS: A: Free trial B: Discount percentage C: Dollar amount off D: Bonus/added value E: Free shipping 5. ANGLE TESTS: A: Time-saving angle B: Money-saving angle C: Quality/results angle D: Social proof angle E: Urgency angle 6. FORMAT TESTS: A: Image vs Video B: Carousel vs Single image C: Square vs Portrait (9:16) vs Landscape TEST PROTOCOL: Budget per variation: ${{daily_budget}} x {{days}} Minimum spend before judging: ${{min_spend}} or {{impressions}} impressions Primary metric: {{CTR / CPA / ROAS / Conversion rate}} Statistical significance: Wait for 95% confidence Winner determination: {{metric}} improvement of {{pct}}%+ is meaningful TEST TRACKING LOG: | Test # | Variable | Version A | Version B | Winner | Metric Lift | Date | |--------|----------|-----------|-----------|--------|-------------|------|