Author post-purchase cross-sell pages: lateral product offer to existing customer, with relevance framing and tight Method-applied copy. Emits brief + paste-ready HTML/CSS.
Use when the user has a customer who completed a flagship purchase (and any OTO sequence) and a related product the customer would benefit from.
Not for immediate post-checkout upsells (see /convert oto-page) or downsells (see /convert downsell-page) and not for pre-purchase cold-traffic pages.
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Author post-purchase cross-sell pages: lateral product offer to existing customer, with relevance framing and tight Method-applied copy. Emits brief + paste-ready HTML/CSS.
Use when the user has a customer who completed a flagship purchase (and any OTO sequence) and a related product the customer would benefit from.
Not for immediate post-checkout upsells (see /convert oto-page) or downsells (see /convert downsell-page) and not for pre-purchase cold-traffic pages.
"The cross-sell isn't an upsell. The buyer's already mid-implementation on the first thing. The job here is to show them the next product they'll naturally need - not to extract more dollars while the wallet's open."
This skill builds the post-purchase cross-sell page: a related, lateral offer to an existing customer who's already past the OTO/downsell sequence.
What they already own - the flagship + any OTO/downsell items purchased.
The cross-sell product - must be lateral (not the same thing they own at a higher tier).
Implementation timing - where the customer is in their journey (week 1? month 3? after the first result?). Cross-sell copy hinges on this.
One person + Nerve, post-purchase version - the new pain that emerged because of the first product's success. "You implemented [flagship]. Now you've got [new problem the cross-sell solves]."
Optional:
Voice continuity from the flagship + earlier funnel.
Existing customer Snapshot proof.
out_path - defaults via build_report_path.
Workflow - All Eight Method Phases
Phase 0 - Four Questions
Reframed for cross-sell:
Why You? - Why does this matter now that you've used [flagship]?
Why Me? - Inherited fully.
Why This? - How does the cross-sell sit alongside the flagship - what specific gap does it close?
Why Now? - Real reason connected to where they are in implementation.
Phase 1 - Temperature
Hot. They're a customer. Page length 600–1,200 words. Less direct-response, more relationship-pivot.
Phase 2 - Four-Layer Open (call convert-open)
The Open is anchored to their journey:
Layer 1 = a specific Nerve Strike about the new problem that emerged from the first product's success. "By week three with [flagship], most people hit a different wall - and it's the kind of wall that makes the first thing feel like it stopped working."
Layer 2 = casual side-door pivot.
Layer 3 = "I built [cross-sell] for exactly this stage" Skin in the Game.
Layer 4 = Fingerprint as one-line aside.
Phase 3 - Three Locks
Want = the new desired state, adjacent to the flagship's promise.
Trust = mostly inherited; one customer Snapshot ("here's how someone past [flagship] used [cross-sell]") seals it.
Excuse = math comparing "buy now bundled" vs. "buy later separately."
Phase 4 - Bullets
5–8 bullets. Snapshot-heavy (similar customers + their results). One Flip is OK ("you'd think [flagship] alone would do it - and you're not wrong, until...").
Phase 5 - Proof
One Anecdote (named customer, post-flagship) + one Receipt (specific result they got with the combo). Heavy enough to matter, light enough to not turn into a second sales page.
Phase 6 - Cascade Close
Stack - what's added.
Vision - paint the combined state.
Math - bundled-vs-separate price.
Safety Net - guarantee mechanic.
Door - Yes button + plain decline link.
P.S. is appropriate here (the page has more room than an OTO).
Phase 7 - Greased Chute
Section transitions should pull forward without manufactured urgency. The customer is already loyal - pretending otherwise breaks voice.
Phase 8 - Voice + Bullshit Filter
The biggest filter test: "Would I email this to a customer I genuinely care about?" If the cross-sell doesn't fit the customer's stage, kill it. Sending the wrong cross-sell trains the buyer to ignore future emails.
Method coverage report:
Open: full - all 4 layers anchored to flagship ownership; Layer 1 surfaces the new pain, Layer 4 lives in voice continuity
Three Locks: full - Want (new state), Trust (inherited from purchase + 1 Snapshot), Excuse (bundled math)
Proof: partial - 1 customer Anecdote + Receipt; remaining trust inherited from flagship purchase
Bullets: full - 5-8 bullets, Snapshot-heavy with optional Flip
Cascade Close: full - Stack / Vision / Math / Safety Net / Door + decline link + P.S.
Greased Chute: full - paragraph rhythm, open loops at section breaks
Voice Rules: full - first person, contractions, no marketing-speak, no manufactured urgency
Temperature: Warm to Hot (existing customer, journey-stage match required)
Fit: cross-sell genuinely fits the customer's current journey stage
Required next step: Run /convert bullshit-filter on this draft before shipping.
The Filter is a SEPARATE pass - this skill cannot grade its own output.
## Notes / Cross-Skill Composition
- This page is usually delivered via email + dedicated landing URL, not as a funnel-flow redirect. The customer arrives here with intent - the page should respect that.
- For a delivery sequence into this page, route through `/funnel ladder` or the email pack.
- If the cross-sell doesn't fit the customer's stage, do not send. The wrong cross-sell at the wrong stage trains them to ignore future communication.
- For email-list-wide announcement of a new product (not stage-targeted), use `/convert sales-page` instead - different intent.
## Lineage
- Customer-LTV cross-sell canon - direct-response info-marketing back-end strategy.
- Reciprocity at the customer-relationship level - Cialdini (Influence, 1984).
- Complementary-product bundling - behavioral-economics literature on cross-category purchase patterns.
- The Method itself - Wayland-owned operating system.
