style-wechat-official

name	style-wechat-official
description	Use when writing a WeChat Official Account article (公众号推文) — long-form structured Chinese content with H2 sections, scene-setting openings, cited sources, and data-driven analysis. Triggers on 公众号, WeChat article, subscription account post, or 推文 requests where depth and credibility matter.

Style · 微信公众号

When to Use

• Writing a 公众号 long-form article or newsletter issue
• Formatting technical or industry analysis for WeChat readers
• NOT for 小红书 notes or Weibo threads

Voice & Length

• Tone: authoritative yet accessible; define jargon on first use
• Length: 1500–3000 words
• Cadence: H2 subheading every 200–400 words

Opening (100–200 words)

Lead with a scene or question that anchors the reader's problem before introducing the topic. Avoid "Hi everyone, today we're talking about…"

Body Conventions

• H2 subheadings: factual and descriptive ("5月真实趋势" not "你必须知道的秘密")
• Every factual claim → cite source URL + publication name inline
• Use tables or bullet lists for comparisons and data
• One concrete example per major section

Closing

• 2–3 sentence summary of key takeaways
• One action prompt or "推荐阅读" link
• Avoid bare boilerplate ("欢迎转发，感谢支持") as the only closing line

Common Mistakes

Excuse	Reality
开头直接抛结论	读者未进入语境，很快退出
无来源引用	公众号读者重视可信度，裸说法掉权威性
全文无小标题	长文无视觉锚点，读者扫一眼就关闭
标题党	订阅读者打开率低，标题党反而掉粉