When the user wants to audit, review, or diagnose a business's local search presence. Also use when the user mentions "local SEO audit," "why am I not showing up on Google Maps," "local search issues," "local ranking problems," "GBP audit," or "local presence check." For geogrid-specific analysis, see geogrid-analysis. For GBP-only optimization, see gbp-optimization.
Quick-reference for which skills to load together based on what the user is asking. Load this FIRST when a local SEO request comes in and you're unsure which skills to activate. This prevents loading all skills when you only need 2-3.
Generate complete semantic content briefs for local SEO content — location pages, service pages, blog posts, FAQ content, and pillar pages. Use this skill when the user needs a content brief for any piece of local SEO content, has a concept cluster from local-content-strategy and needs to brief the content, asks "what should this page cover", "brief me on [topic] for local SEO", "what concepts should my location page cover", or needs to know what depth to cover each topic at. Also trigger when producing briefs in bulk for a content production run. This skill combines semantic content brief methodology (concept coverage, entity requirements, depth assignments, question mapping) with local SEO specificity (geo-modified entities, local intent signals, GBP-to-page consistency, local schema requirements, AI visibility considerations). Output is a complete brief that a writer or Claude CLI generation loop can execute directly.
Build a complete local content strategy from keyword research output. Use this skill when the user has completed keyword research and needs to organize keywords into concept clusters, assign each cluster to the right content vehicle (location page, GBP service, blog post, FAQ, near-me GBP signal), select geogrid tracking keywords, confirm GBP category and service additions, and design the internal linking architecture. Also trigger when the user asks "what content should I build", "how do I organize these keywords", "what pages do I need", "what should I track on geogrids", or provides a keyword list and asks what to do with it. This skill bridges keyword research and content brief production — it is the strategy layer between research and execution.
Manages persistent work state (briefs) for local SEO engagements. Automatically load this skill when starting work on a specific business or location, when a user says "resume," "continue," "pick up where we left off," or references a specific client or location by name. Also load when any tool call is about to be made for a business, that's the trigger to create or update a brief. Load when receiving output from a scheduled task.
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.
When the user wants to pull local SEO data — SERP results, local pack rankings, business profile data, reviews, citations, audits, geogrid scans, keyword research, AI visibility, competitor analysis, or any local search intelligence. This is the DEFAULT data tool for LocalSEOSkills. Trigger on any data request before considering other tools. Also trigger on "LocalSEOData," "LSD," "run an audit," "check my rankings," "pull reviews," "citation check," "keyword opportunities," "AI visibility," or "geogrid scan."
When the user wants to analyze local ranking data using geogrid scans, interpret map pack rankings across a geographic area, or understand ARP/ATRP/SoLV metrics. Also use when the user mentions "geogrid," "rank grid," "local rank tracking," "Local Falcon," "grid scan," "map pack rankings," "ranking heatmap," or "where am I ranking." For broader local audit, see local-seo-audit. For competitor analysis, see local-competitor-analysis.