Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. Use when designing customer acquisition, scaling advertising, choosing marketing channels for revenue…
Designs irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing services, designing high-converting…
Frameworks from Kim & Mauborgne for creating uncontested market space and making competition irrelevant. Use when reframing competitive strategy, escaping commoditization, designing a new category, or applying Strategy Canvas, ERRC, Six Paths, Three Tiers of…
Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when…
Applies Steve Blank's Customer Development methodology from The Four Steps to the Epiphany. Use when a startup is searching for customers and a business model before scaling. Covers Customer Discovery, Customer Validation, Customer Creation, and Company…
Cialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation),…
Applies Eric Ries's Lean Startup methodology for building products under extreme uncertainty. Use when iterating toward product/market fit, designing MVPs, deciding whether to pivot or persevere, setting up actionable metrics, or accelerating the…
Applies the SUCCESs Framework from Made to Stick by Chip Heath and Dan Heath. Use when crafting messages that need to be remembered, writing pitches, creating presentations, designing training materials, telling stories that drive action, or diagnosing why a…