pmx-go-to-market

name	pmx-go-to-market
description	Plan a GTM strategy for a new product, feature, or launch.

Go To Market

When to use

• Use when the task clearly matches this PM activity.
• Use when a structured answer is more useful than a generic brainstorm.
• Use when the user needs explicit trade-offs, implications, or next steps.

Instructions

1. Clarify the goal, user, or decision context.
2. Use the skill-specific lens below to structure the work.
3. Make assumptions explicit instead of hiding them.
4. End with a practical recommendation or next step.

Skill-specific lens

1. Define target audience and ideal customer.
2. Clarify value proposition and positioning.
3. Choose channels, motions, and launch timeline.
4. List dependencies, risks, and success measures.

Output

• Target audience
• Messaging
• Channels
• Timeline
• Risks