| skill_id | selling_point_extraction |
| name | Selling Point Extraction |
| description | Identify the strongest audience-facing selling points. |
Purpose
Select the most useful audience-facing benefit from product facts and campaign goals.
When To Use
Use for requirements-analysis and product-design nodes.
Inputs
Product facts, target audience, campaign goal, desired emotion, channel constraints.
Output Guidance
Return one primary selling point and optional secondary support points.
Prompt Rules
- Link each selling point to a target audience need.
- Keep the primary selling point short enough to guide script and visuals.
- Prefer benefits that can be shown visually.
Do Not
- Do not list every product feature equally.
- Do not use unverifiable superlatives.