| name | copywriting |
| description | Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory. |
| license | MIT |
Copywriting
Formulas, templates, patterns, and writing styles for high-converting copy.
When to Use
- Writing headlines/subject lines, landing page copy, email campaigns
- Social posts, product descriptions, CTA optimization, A/B variations
- Applying custom writing styles from user documents
Writing Styles
Load: references/writing-styles.md | Full catalog: assets/writing-styles/default.md (50 styles)
Extract styles from multi-format files:
python .claude/skills/copywriting/scripts/extract-writing-styles.py --list
python .claude/skills/copywriting/scripts/extract-writing-styles.py --style <name>
Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)
Copy Formulas
Load: references/copy-formulas.md
| Formula | Structure | Best For |
|---|
| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |
| PAS | Problem → Agitate → Solution | Email, sales pages |
| BAB | Before → After → Bridge | Testimonials, case studies |
| 4Ps | Promise → Picture → Proof → Push | Long-form sales |
| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |
| FAB | Feature → Advantage → Benefit | Product descriptions |
Headlines
Load: references/headline-templates.md
Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"
Email Copy
Load: references/email-copy.md
Subject lines: Curiosity gap • Benefit-driven • Question • Urgency
Landing Pages & CTAs
Load: references/landing-page-copy.md | references/cta-patterns.md
Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof
CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"
Workflows
| Workflow | Purpose | Use When |
|---|
references/workflow-cro.md | CRO optimization (25 principles) | Conversion optimization requests |
references/workflow-enhance.md | Copy enhancement | Improving existing copy |
references/workflow-fast.md | Quick copy generation | Simple, time-sensitive requests |
references/workflow-good.md | Quality copy with research | High-stakes content |
References
| File | Purpose |
|---|
references/writing-styles.md | 30 writing styles quick reference |
references/copy-formulas.md | AIDA, PAS, BAB, 4Ps, FAB formulas |
references/headline-templates.md | Headline patterns & templates |
references/email-copy.md | Email copy patterns |
references/landing-page-copy.md | Landing page structure |
references/cta-patterns.md | CTA optimization |
references/power-words.md | Power words by emotion |
references/social-media-copy.md | Platform-specific copy |
scripts/extract-writing-styles.py | Extract styles from multi-format files |
templates/copy-brief.md | Creative brief template |
Agent Integration
Primary: copywriter | Related: brand-guidelines, content-marketing, email-marketing
Best Practices
- Lead with benefit, not feature | 2. One CTA per piece
- Specificity > vague claims | 4. Read aloud—if awkward, rewrite
- Test headlines first | 6. Match copy to awareness level
