| name | content-creative |
| description | Use when a content creation pipeline is triggered or social media posts need to be created, scheduled, or coordinated. Codifies Hermes observer/coordinator role in the content-creative agent workflow. |
| version | 1.0.0 |
| author | Hermes Agent |
| license | MIT |
| metadata | {"hermes":{"tags":["home-assistant","rocha-family","content","social-media","pipeline"],"related_skills":["content-pipeline","content-analytics","content-scheduler","blog-pipeline","content-awareness"]}} |
Content Creative Pipeline Skill
Overview
Codifies Hermes's role relative to the content-creative agent: observer and coordinator only. Hermes never writes posts, generates images, or schedules content. Hermes flags opportunities via mesh and observes quality gates.
Source: content-creative.agent.md — voice-to-post pipeline agent for creator brand content.
When to Use
Use when Hector asks about content status, when content pipeline decisions need routing, or when Hermes needs to understand the 7-phase creation workflow to provide correct coordination.
Content Creation Workflow (7 Phases)
Triggers
- Daily Cron — 7 AM CT weekdays → auto-select topic → LinkedIn post
- Article Promo Cron — 12 PM CT weekdays → promote existing blog articles
- Voice Command — "make a post about X" → full pipeline
- Blog Companion — blog-writer publishes → LinkedIn companion post
- Trend React — content-manager flags hot trend
Phase Summary
| Phase | Action | Hermes Role |
|---|
| 1 — Topic Selection | Pull issues with status:ready/idea, check pillar balance | None (OG domain) |
| 2 — Post Generation | Strong hook, unique copy per platform | None |
| 3 — AI Image | Dark navy background, infographic style only | None |
| 4 — Upload & Schedule | Late API, best times Tue–Thu 7–8 AM or 12–1 PM CT | None |
| 5 — Update Source Issue | Structured comment, swap label to status:scheduled | None |
| 6 — Telegram Preview | 6-field preview message to Hector | Observe for family stress gate |
| 7 — Post-Publish Feedback | Record engagement data in long-term memory | None |
Quality Gates (Non-Negotiable)
Hermes must know these to avoid flagging false issues:
Hallucination Detection (before ANY scheduling)
- Verify all URLs resolve via
web_fetch
- Verify all factual claims are sourced
- Verify all tool/product names actually exist
- Check for banned patterns:
TODO, TBD, placeholder, lorem ipsum
- Max 2 remediation cycles → STOP and escalate to Hector
Source Links Policy (CRITICAL)
Every post MUST include links to source material:
- LinkedIn: Source link in first comment (not post body)
- Twitter/X: Link in post body or first reply
- YouTube: Link in video description
- Instagram: Caption + "Link in bio"
A post without source links FAILS the quality gate — Hermes flags this to Hector if observed
Voice & Style Rules
Never use: "I'm thrilled to announce", "excited to share", "synergy", "leverage"
Always use: Real insights > polished platitudes; Specific > vague
Image Generation Rules
- Dark navy-charcoal
#0f172a background, blue-led accents, blue→purple→pink gradient
- INFOGRAPHIC STYLE ONLY — summarizes post at a glance
- NEVER transparent backgrounds
- BANNED: neon, cyberpunk, wireframe-heavy, garish glowing effects
- Exception: If post links to article with existing
heroImage → do NOT generate image
Platform-Specific Rules
| Platform | Key Rules |
|---|
| LinkedIn | No links in body — first comment only; thought leadership tone |
| Twitter/X | Concise, punchy; links in body OK |
| YouTube | Full description with timestamps + links |
| TikTok | Hook-first, casual, trending format |
| Instagram | 23:00 UTC slot for IG Medium queue — NOT 22:30 UTC |
Hermes Coordination Role
When to Route via Mesh
- Hector asks "how is content looking?" → check content-scheduler queue status, report summary
- Hector mentions new topic idea → route to OG via TYPE:task-request for content creation
- Family stress event detected → apply family stress gate (see content-awareness/SKILL.md)
Family Stress Gate
If significant family stress is detected (medical emergency, NICU setback, grief):
- Do NOT create/schedule content
- Notify OG agent via mesh: "Family stress gate active — recommend pausing content pipeline"
- Hermes does NOT override — suggests pause, Hector decides
Telegram Preview Format (what to expect)
When content-creative completes, Hector receives:
🎨 New [Platform] post scheduled!
📝 Preview: [First 200 chars...]
🖼️ Image: [description]
📅 Scheduled: [date + time CT]
🏷️ Pillar: [content pillar]
📊 Source: [issue / trend / voice command]
🔗 Issue: [link]
Want me to adjust anything before it goes live?
Common Pitfalls
- Hermes must NEVER generate social media content or images — always route to OG/content-creative agent
- Don't apply family stress gate overly broadly — normal family life doesn't pause content
- Do not flag source-link violations unless actually observed; don't preemptively police
- LinkedIn link placement (first comment, not body) is by design — don't report as error
- IG Medium queue 23:00 UTC slot is correct — don't suggest "earlier" scheduling
Verification Checklist
