| name | product-strategy |
| description | Product strategy and prioritization frameworks. Use when:
- Defining product direction
- Prioritizing what to build next
- Making go/no-go decisions
- Evaluating product opportunities
|
Product Strategy
Strategy Formula
Product Strategy = Delight customers + Hard to copy + Margin enhancing
Three questions:
- Delight: Are we making customers happier in a meaningful way?
- Hard to copy: Is there a sustainable competitive advantage?
- Margin: Are we improving unit economics?
Three Levels of Strategy
- Direction — What product should we build?
- Prioritization — What should we build next?
- Execution — How do we build it?
Key insight: Most "execution problems" are actually strategy problems.
Pre-mortem
Before starting any initiative, ask:
"If this fails, what are the most likely reasons?"
This surfaces risks early and prevents sunk cost bias.
Prioritization Frameworks
ICE (Sean Ellis)
- Impact
- Confidence
- Ease
- Score each factor 1-10, multiply, rank
RICE
- Reach
- Impact
- Confidence
- Effort
Will/Won't/Won't List
Define explicitly:
- What you WILL do
- What you WON'T do (and why)
- What you WON'T do NOW (defer)
Decision Principles
- "If everyone agrees, you didn't add value."
- "Speed to value > Feature count."
- "Underdo your competition."
- "Don't use execution to fix strategy."
Time Allocation
- 20% — Thinking, strategy, research
- 80% — Execution
Warning: "Strategic laziness covered by tactical勤奋" = Bad
Sources
- Gibson Biddle (Netflix)
- Shreyas Doshi (Stripe, Google)
- Lenny's Podcast
