competitive-benchmark

name	competitive-benchmark
description	Benchmark a site against comparable publishers by vertical, traffic tier, trust signals, and monetization readiness.

Competitive Benchmark

Place a site's ARB score and monetization readiness in market context by comparing it to typical performance patterns for similar publishers.

Quick Start

Input: Site URL, primary competitors, vertical, traffic tier, ARB score if available
Output: Benchmark delta report + gap heatmap + catch-up priorities
Time: 20-45 minutes

What This Adds

Absolute scores are useful, but not enough. This skill answers:

• How does this site compare to the category median?
• Which trust, content, or UX signals are below market expectations?
• Which improvements close the most competitive gap fastest?

Benchmark Dimensions

1. Content depth and consistency
2. Trust and editorial signals
3. UX clarity and ad readiness
4. Technical hygiene and speed
5. Search integrity and spam avoidance
6. Monetization maturity

Output Contract

Return:

• benchmark_cohort
• site_vs_median
• top_gaps
• quick_win_fixes
• structural_gaps
• market_position_summary

Recommended Use

Use after arb-full-audit or ads-readiness-assessment when stakeholders need market context for prioritization, investment, or roadmap planning.

Routing

• If economics matter more than score context → revenue-potential-estimator
• If multiple client sites are compared → agency-batch-auditor
• If weak areas cluster in one pillar → route to the corresponding remediation skill