email-sequence

name	email-sequence
description	Design a complete, ESP-ready email sequence — per-email subject line options, preview text, body copy with CTAs, send timing, segmentation and branching logic, plus a bulk-sender deliverability checklist (SPF/DKIM/DMARC, one-click unsubscribe, complaint-rate limits). Designs only; it sends nothing. Triggers on "/digital-marketing-pro:email-sequence", "build a welcome sequence", "write a cart abandonment flow", "our emails keep landing in spam", "nurture sequence for trial users". Reads the brand profile, voice, templates, and compliance rules; actual sending belongs to /digital-marketing-pro:send-email-campaign.
argument-hint	[sequence-type]

/digital-marketing-pro:email-sequence

Purpose

Design a full email sequence ready for implementation in any ESP. Includes subject lines, preview text, body copy, send timing, segmentation rules, and deliverability best practices.

Input Required

The user must provide (or will be prompted for):

• Sequence type: Welcome, nurture, onboarding, re-engagement, cart abandonment, post-purchase, event, promotional
• Goal: What the sequence should achieve (activate, convert, retain, upsell, educate)
• Audience segment: Who receives this sequence and entry trigger
• Number of emails: Desired count or let the system recommend
• Key messages/offers: Core value props, promotions, or content to include
• Existing ESP: Platform in use (Klaviyo, Mailchimp, HubSpot, etc.) for format guidance

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load . Apply brand voice, compliance rules for target markets (), and industry context. at — if present, load restrictions and relevant category files. Check for custom templates at . Check for agency SOPs at . If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.