| name | yearly-planner |
| description | Produce the 12-month operational Yearly Planner — the Part 8 calendar companion to the Growth Plan — with quarterly themes, 12 monthly sections (initiatives with owners, key dates, budget, KPI targets), seasonal strategy, campaign and content-pillar calendars, and channel cadence, delivered as markdown, PDF, and XLSX. Triggers on "/digital-marketing-pro:yearly-planner", "produce the yearly planner", "month-by-month execution plan", "operational calendar for the year", "quarterly themes and monthly initiatives". Requires a completed Growth Plan and Part 7 preparation docs; reads the brand profile for geography-driven seasonality and marks Part 8 complete in the engagement workflow. |
| user-invocable | true |
| triggers | ["produce the yearly planner","generate 12-month operational calendar","run part 8 yearly planner","month-by-month execution plan","quarterly themes and monthly initiatives","operational calendar for the year"] |
| allowed-tools | Read Write Edit Bash Glob Grep |
| engagement-part | 8 |
| view-preference | v2-primary |
/digital-marketing-pro:yearly-planner — Part 8 Operational Companion
The Yearly Planner complements the Growth Plan with a 12-month operational calendar that ties strategy to date-by-date execution. If the Growth Plan answers "How will we grow this business?", the Yearly Planner answers "What will we do, week by week, month by month?"
Specification: yearly-planner-template.md — the canonical structure.
Pre-conditions
The Yearly Planner is produced after the Growth Plan. It operationalises the Growth Plan's strategic decisions.
Before producing, verify:
- Growth Plan completed at
part-08-growth-plan/growth-plan.md
- Part 7 preparation documents available (campaign architecture, content pillars, KPI tree)
- Living Project Instruction File current
- Brand profile specifies geographic operations (so seasonal context can be applied)
Structure (8 sections)
| # | Section | Source |
|---|
| 1 | Annual Themes | Synthesis of Growth Plan strategy across 4 quarters |
| 2 | Monthly Calendar | 12 monthly sub-sections; Growth Plan Section 8 expanded |
| 3 | Seasonal Strategy | Industry + cultural / festival seasonality (regional context) |
| 4 | Campaign Architecture | Part 7 campaign architecture detailed by quarter |
| 5 | Content Pillars Calendar | Core Doc 3.3 messaging pillars × Part 7 content pillars |
| 6 | Channel-Specific Cadence | One sub-section per active channel family |
| 7 | Resource & Budget Pacing | Quarterly budget pacing + resource plan |
| 8 | Quarterly Review Schedule | QBR dates + decision authority per reporting-cadence.md |
Production process
Step 1: Read sources
- Growth Plan (canonical version)
- Living Project Instruction File
