| name | brand-guidelines |
| description | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. |
| description_zh | 应用 Anthropic 品牌配色和排版到设计产物 |
| description_en | Apply Anthropic brand colors and typography to design artifacts |
| license | Complete terms in LICENSE.txt |
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413 - Primary text and dark backgrounds
- Light:
#faf9f5 - Light backgrounds and text on dark
- Mid Gray:
#b0aea5 - Secondary elements
- Light Gray:
#e8e6dc - Subtle backgrounds
Accent Colors:
- Orange:
#d97757 - Primary accent
- Blue:
#6a9bcc - Secondary accent
- Green:
#788c5d - Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Extended Brand Standards
Beyond Anthropic's own palette above, this skill includes reusable, generic brand-system references for building or auditing any brand's visual identity. Load them when the task goes beyond applying Anthropic styling:
references/color-palette-management.md — Color-system hierarchy, WCAG 2.1 contrast ratios & luminance formula, 60/30/10 usage ratios, and brand-compliance validation rules.references/logo-usage-rules.md — Logo variants, clear-space & minimum-size rules, background compatibility, co-branding layouts, file formats, and platform-specific sizing.references/typography-specifications.md — Type scale (Major Third), font weights, line-height & letter-spacing tables, responsive adjustments, and CSS/Tailwind implementation.references/brand-guideline-template.md — A fill-in template for authoring a complete brand-guidelines document (color, typography, logo, voice, imagery).
Use these when you need quantitative, checkable standards (e.g. verifying contrast, defining a type scale, or writing logo-usage rules) rather than only Anthropic's look-and-feel.
