dev-gtm-claude-skills

Analyze images, websites, and Figma files to extract their design and generate a `design.md` with token system, component inventory, and reconstruction notes. Use this skill whenever the user wants to understand, document, replicate, or audit the design of something visual: a screenshot, a URL, a Figma link, a Pinterest reference, a mockup, a competitor's site, a component, a dashboard, a landing page. Also when they ask 'extract the design system from X', 'document the style of Y', 'analyze this visually', 'convert this image into tokens', 'help me replicate this design', 'what palette does this site use', 'how is this built'. Also for single elements: 'copy this navbar', 'recreate this illustration', 'give me a prompt to regenerate this graphic' — element mode outputs a focused element.md, with token-grounded image-model prompts when the element is visual art. If the user brings any visual source and wants to understand it at a design level — this skill should activate.

Code review automation for TypeScript, JavaScript, Python, Go, Swift, Kotlin, C#, .NET, Java, C, C++, Rust, Ruby, PHP, and Dart/Flutter. Analyzes PRs for complexity and risk, checks code quality for SOLID violations and code smells, generates review reports. Use when reviewing pull requests, analyzing code quality, identifying issues, generating review checklists.

Fill out a job application on Greenhouse, Lever, or Workday

Define what content a product needs, how it should be structured, and who owns it.

Write a tailored cover letter for a specific job posting

Craft-first interface design for dashboards, admin panels, SaaS apps, tools, settings pages, data interfaces, and interactive products. Use when designing, building, reviewing, auditing, or refining product UI where visual craft, layout hierarchy, tokens, states, visual direction, or design-system consistency matter. Not for marketing pages, landing pages, campaigns, or brand-only work.

Search for jobs matching my resume and preferences

Scan your LinkedIn contacts' companies for matching job openings

Audit any domain for orphan blog pages, map internal links across all blog posts, generate keyword-backed interlinking briefs via DataForSEO, and produce a self-contained downloadable HTML report. Invoke with the target domain as the argument.

Tailor your resume for a specific job posting

UX research and design toolkit for Senior UX Designer/Researcher including data-driven persona generation, journey mapping, usability testing frameworks, and research synthesis. Use when conducting user research, creating personas, mapping user journeys, planning usability tests, or validating designs.

Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".

Captures and organizes chaotic brain dumps into a structured, actionable system with zero information loss. Use this skill whenever the user says 'capture this', 'brain dump', 'let me dump some ideas', 'I've got a bunch of thoughts', 'here's everything on my mind', 'idea dump', 'let me get this out of my head', 'I need to organize my thoughts', 'here's what I'm thinking', or any variation where someone is unloading a messy stream of ideas, tasks, thoughts, and plans wanting them turned into something coherent. Also trigger when the user pastes or dictates a long, unstructured block of mixed ideas — even without the exact phrase — the intent is the same. Fast-to-action by design: no upfront intake. Output is four sections (Projects/Ideas, Tasks, Connections, How I Can Help) ending with a directive question. Asks at most one mid-organization clarifying question when a single item is genuinely ambiguous between task and project.

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails.

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.

Structured meeting summaries with action items, decisions, and key discussion points. Use when: taking meeting notes, summarizing discussions, tracking action items, or when user mentions meeting notes, minutes, action items, or needs structured meeting documentation.

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For ongoing email sequences, see emails.

Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.

Draft, review, and refactor Reddit comments for any company by providing a domain URL and a Reddit thread. Dynamically extracts product knowledge, approved terminology, voice and tone, and positioning guidelines from the domain before writing. Use this skill whenever the user provides a domain and a Reddit thread and asks to write, draft, review, or refactor a Reddit comment or engagement reply. Trigger on inputs like "Domain: [url] Thread: [url or paste]", "write a Reddit comment for this domain", "draft an engagement for this thread", or any variation where a company URL and a Reddit thread are both provided. Always use this skill — never write Reddit comments for a domain without following this full workflow.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.

Maps intelligence for local SEO — geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification (Google/Bing/Apple/OSM), competitor radius mapping, and LocalBusiness schema generation from API data. Three-tier capability: free (Overpass + Geoapify), DataForSEO (full intelligence), DataForSEO + Google (maximum coverage). Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", "maps analysis", "local rank tracking", "Share of Local Voice", or "SoLV".

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

Draft, review, and refactor Reddit comments for any company by providing a domain URL and a Reddit thread. Dynamically extracts product knowledge, approved terminology, voice and tone, and positioning guidelines from the domain before writing. Use this skill whenever the user provides a domain and a Reddit thread and asks to write, draft, review, or refactor a Reddit comment or engagement reply. Trigger on inputs like "Domain: [url] Thread: [url or paste]", "write a Reddit comment for this domain", "draft an engagement for this thread", or any variation where a company URL and a Reddit thread are both provided. Always use this skill — never write Reddit comments for a domain without following this full workflow.

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.

Prospects companies across developer-focused tech verticals for developer marketing agency outreach. Use this skill whenever a user provides a vertical (e.g. AI Agentic, IAC, DevTools, Observability, DevOps, FinOps, AI/SDLC, AI Orchestration, or any other tech vertical) and wants a list of prospect companies to target. Also trigger when the user says "prospect for", "find companies in", "give me leads for", "build a prospect list", or provides a vertical name alongside funding stage and headcount filters. Always use this skill — never attempt prospecting without following this structured workflow. The skill finds exact-fit companies only (never adjacent), maps a real outreach signal and email pain point for each, sources every data point with a URL, and outputs a unified nine-column table: Company, URL, LinkedIn, Headcount, Signal, Signal Sources, Geography, Pain Point, Pain Point Sources.

Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".

Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".

Generates a fully structured, project-specific CLAUDE.md by scanning the repo for signal files (package.json, Makefile, .github/workflows/, .env.example, etc.), inferring stack, commands, architecture, and conventions, then asking at most 3 targeted questions for what cannot be inferred. Use whenever the user says 'create a CLAUDE.md', 'my CLAUDE.md is blank', 'generate project context', 'initialize CLAUDE.md', 'set up Claude context for this repo', 'fill in my CLAUDE.md', or any variation where someone needs their project context documented for Claude. If a CLAUDE.md already exists with content, runs a diff-and-merge flow before writing.

Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.

Create platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from scratch, from existing content (blog, newsletter, announcement), or as a multi-platform campaign. Produces copy-paste-ready posts. Triggers: 'social media post', 'linkedin post', 'facebook post', 'instagram caption', 'reddit post', 'social posts', 'post to social', 'repurpose for social', 'social media campaign'.

Remove AI writing patterns from prose. Use when drafting, editing, or reviewing text to eliminate predictable AI tells and produce more human-like writing.

Generates a fully structured SEO content brief for a target keyword and optionally pushes it to a Notion database. Use this skill whenever the user says 'create a content brief', 'brief this keyword', 'run a content brief for', 'generate a brief', 'write a brief for [keyword]', 'content brief on [topic]', or any variation where someone needs a keyword researched and turned into a structured writing assignment with H1, H2 outline, FAQ, internal links, word count target, and writer notes. Also triggers when the user provides a keyword and asks for an SEO brief, editorial brief, or writing spec. Outputs a mandatory structured format that the text parser maps directly to Notion properties. Supports single-keyword and batch (CSV) modes.

Email triage system that handles both one-time setup and recurring triage in a single skill. Auto-detects state: if no knowledge base exists at ${WORKSPACE}/Email/, runs an 8-section onboarding interview (grill-me discipline, one question at a time) to build a 7-file personalized KB, then offers to run triage immediately. If the KB already exists, skips setup and goes straight to triage — searches recent emails, classifies them via the user's taxonomy, researches new senders, generates TAKE IT/WORTH/PASS/FLAG recommendations, drafts replies (NEVER sends), delivers a report, and updates the KB. Use with 'update' argument to refresh preferences. Setup triggers: 'set up my inbox', 'configure inbox triage', 'set up my email system', 'configure email triage', 'build my email knowledge base', 'initialize email management'. Triage triggers: 'triage my inbox', 'inbox triage', 'check my email', 'run email triage', 'process my inbox', 'what's new in my email', 'handle my email', 'email triage'.

Generates a fully structured, project-specific CLAUDE.md by scanning the repo for signal files (package.json, Makefile, .github/workflows/, .env.example, etc.), inferring stack, commands, architecture, and conventions, then asking at most 3 targeted questions for what cannot be inferred. Use whenever the user says 'create a CLAUDE.md', 'my CLAUDE.md is blank', 'generate project context', 'initialize CLAUDE.md', 'set up Claude context for this repo', 'fill in my CLAUDE.md', or any variation where someone needs their project context documented for Claude. If a CLAUDE.md already exists with content, runs a diff-and-merge flow before writing.