brand-studio

name	brand-studio
description	Unified brand identity pipeline — brand voice, visual identity, messaging frameworks, asset management, brand consistency, plus full brand kit generator (strategy → color palette → typography → CSS tokens → guidelines). Pipeline: creative vision → brand strategy → full kit.
layer	orchestrator
category	design
triggers	["brand","brand assets","brand color","brand consistency","brand guide","brand guidelines","brand identity","brand kit","brand package","brand system","brand tokens","brand typography","brand voice","brandkit","full brand","generate brand","logo design","logo usage","messaging framework","style guide","visual identity"]

brand-studio

Unified brand identity pipeline — brand voice, visual identity, messaging frameworks, asset management, brand consistency, plus full brand kit generator (strategy → color palette → typography → CSS tokens → guidelines). Pipeline: creative vision → brand strategy → full kit.

Absorbs

• brand
• brandkit-gen

---

From ckm:brand

Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

• Brand voice definition and content tone guidance
• Visual identity standards and style guide development
• Messaging framework creation
• Brand consistency review and audit
• Asset organization, naming, and approval
• Color palette management and typography specs

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

• docs/brand-guidelines.md → Source of truth
• assets/design-tokens.json → Token definitions
• assets/design-tokens.css → CSS variables

Subcommands

Subcommand	Description	Reference
update	Update brand identity and sync to all design systems	references/update.md

References

Topic	File
Voice Framework	references/voice-framework.md
Visual Identity	references/visual-identity.md
Messaging	references/messaging-framework.md
Consistency	references/consistency-checklist.md
Guidelines Template	references/brand-guideline-template.md
Asset Organization	references/asset-organization.md
Color Management	references/color-palette-management.md
Typography	references/typography-specifications.md
Logo Usage	references/logo-usage-rules.md
Approval Checklist	references/approval-checklist.md

Scripts

Script	Purpose
scripts/inject-brand-context.cjs	Extract brand context for prompt injection
scripts/sync-brand-to-tokens.cjs	Sync brand-guidelines.md → design-tokens.json/css
scripts/validate-asset.cjs	Validate asset naming, size, format
scripts/extract-colors.cjs	Extract and compare colors against palette

Templates

Template	Purpose
templates/brand-guidelines-starter.md	Complete starter template for new brands

Routing

1. Parse subcommand from $ARGUMENTS (first word)
2. Load corresponding references/{subcommand}.md
3. Execute with remaining arguments

---

From brandkit-gen

Full brand kit generator. From a single prompt, produces: brand strategy + voice, color palette, typography system, logo SVG, CSS design tokens, component preview, social banners, OG image, and a brand guidelines doc. Chains brand → design-system → impeccable-frontend-design → banner-design.

BrandKit Generator

One prompt → complete brand system. Strategy, tokens, logo, components, banners, guidelines.

What Gets Generated

Deliverable	Description
brandkit/guidelines/brand-guidelines.md	Full brand doc: voice, personality, usage rules
brandkit/tokens/design-tokens.css	CSS variables (primitive → semantic → component)
brandkit/tokens/design-tokens.json	Token source of truth for design tools
brandkit/logo/logo-primary.svg	Primary logo (wordmark + mark)
brandkit/logo/logo-mark.svg	Icon/mark only
brandkit/logo/logo-dark.svg	Dark background variant
brandkit/logo/favicon.svg	32×32 favicon
brandkit/components/preview.html	Button, card, badge, input, navbar showcase
brandkit/banners/og-image.html	1200×630 Open Graph / social share image
brandkit/banners/twitter-header.html	1500×500 Twitter/X header
brandkit/banners/linkedin-cover.html	1584×396 LinkedIn cover

---

Phase 0 — Discovery

Collect brand context. If $ARGUMENTS is short/absent, ask:

Brand name:
Industry / product type:
Target audience:
3 personality adjectives: (e.g. "bold, minimal, human")
Competitors to NOT look like:
Reference brands you admire: (optional)
Primary use: web app / marketing site / mobile app / SaaS / consumer
Color preferences or restrictions: (optional)
Light / dark / both themes:

If $ARGUMENTS contains enough context, skip straight to Phase 1. Parse:

• brandName — the name
• industry — what it does
• audience — who for
• adjectives — personality words (default: "modern, professional, trustworthy")
• antiReferences — brands to avoid resembling
• colorHints — any color direction

---

Phase 1 — Brand Strategy

1. Invoke brand — Generate brand personality, archetype, tone of voice, and messaging framework based on parsed context.

1.1 Brand Personality

• 3-word essence: distill adjectives into a precise brand character
• Brand archetype: (Hero / Sage / Creator / Explorer / Rebel / etc.)
• Tone of voice: formal↔casual, serious↔playful, technical↔accessible
• What it is / is not: 3 contrasting pairs (e.g. "Precise, not pedantic")

1.2 Messaging Framework

• Tagline: 5–8 words, active, memorable
• Elevator pitch: 1 sentence, audience + value + differentiator
• Value propositions: 3 bullets, benefit-first
• Brand story hook: 2–3 sentences establishing why this exists

---

Phase 2 — Visual Identity System

2. Invoke design-system — Generate color palette, typography selection, and spacing/shape tokens grounded in brand personality.
3. Invoke impeccable-frontend-design — Apply visual design standards to ensure the palette, type scale, and radii meet production quality.

2.1 Color Palette

Generate a cohesive palette derived from brand personality:

Primary:    #______  (main brand color — buttons, links, accents)
Secondary:  #______  (supporting — hover states, tags, subtle backgrounds)
Accent:     #______  (highlight, CTA emphasis, special moments)
Neutral-50: #______
Neutral-100:#______
Neutral-200:#______
Neutral-700:#______
Neutral-900:#______
Success:    #______
Warning:    #______
Error:      #______

Rules:

• Primary must pass WCAG AA against white (4.5:1) for text use
• Accent should be optically distinct from Primary (>30° hue difference)
• Derive palette from a single "seed" hue then build systematic scale
• No more than 2 saturated hues in the base palette

2.2 Typography

Select 2 typefaces (all from Google Fonts, no licensing risk):

Display / Heading: ________ — [rationale tied to personality]
Body / UI:         ________ — [rationale tied to personality]
Mono (optional):   ________ — only if product is dev/technical

Scale (rem, 1.25× modular):

xs:   0.75rem  (12px) — captions, labels
sm:   0.875rem (14px) — secondary text, meta
base: 1rem     (16px) — body, UI
lg:   1.125rem (18px) — lead text
xl:   1.25rem  (20px) — card titles
2xl:  1.5rem   (24px) — section headings
3xl:  1.875rem (30px) — page headings
4xl:  2.25rem  (36px) — hero titles
5xl:  3rem     (48px) — display

2.3 Spacing & Shape

Radius tokens:
  --radius-sm:  4px   (tags, chips)
  --radius-md:  8px   (inputs, buttons)
  --radius-lg:  12px  (cards, panels)
  --radius-xl:  16px  (modals, drawers)
  --radius-full: 9999px (pills, avatars)

Shadow tokens:
  --shadow-sm:  0 1px 3px rgba(0,0,0,0.08)
  --shadow-md:  0 4px 12px rgba(0,0,0,0.10)
  --shadow-lg:  0 8px 24px rgba(0,0,0,0.12)

---

Phase 3 — Design Tokens

4. Invoke design-system — Generate the full primitive → semantic → dark-theme CSS token file and the W3C JSON token source.

Generate brandkit/tokens/design-tokens.css:

/* ── Primitive tokens ──────────────────────────────────── */
:root {
  /* Colors */
  --color-primary-500: <hex>;
  --color-primary-400: <lighter>;
  --color-primary-600: <darker>;
  /* ... full scale */

  /* Typography */
  --font-heading: '<Heading Font>', system-ui, sans-serif;
  --font-body: '<Body Font>', system-ui, sans-serif;
  --font-mono: '<Mono Font>', ui-monospace, monospace;

  /* Radii, shadows, spacing scale */
}

/* ── Semantic tokens ───────────────────────────────────── */
:root {
  --color-brand: var(--color-primary-500);
  --color-brand-hover: var(--color-primary-600);
  --color-text: var(--color-neutral-900);
  --color-text-muted: var(--color-neutral-600);
  --color-bg: var(--color-neutral-50);
  --color-surface: #ffffff;
  --color-border: var(--color-neutral-200);
}

/* ── Dark theme ────────────────────────────────────────── */
[data-theme="dark"] {
  --color-text: var(--color-neutral-50);
  --color-bg: var(--color-neutral-950);
  --color-surface: (--color-neutral-);
  : (--color-neutral-);
}

Also generate brandkit/tokens/design-tokens.json in W3C Design Tokens format.

---

Phase 4 — Logo System

5. Invoke impeccable-frontend-design — Design and generate SVG logo files (primary, mark-only, dark variant, favicon) following logo mark design principles.

Generate SVG logos. Rules:

• Logo mark should be abstract or letterform — NOT a generic clip-art icon
• Must work at 16px (favicon) and 512px scale
• No gradients in the mark (flat colors only, max 2 colors) — gradients can be in wordmark
• Primary logo = mark + wordmark side-by-side
• Mark-only variant = just the icon
• Dark variant = inverted for dark backgrounds

Logo Mark Design Principles

• Derive mark geometry from brand personality:
  • Bold/confident → strong geometric shapes, thick strokes
  • Elegant/premium → thin strokes, negative space, refined letterforms
  • Technical/precise → grid-aligned, monospace-inspired
  • Friendly/approachable → rounded, organic curves
• The mark should be unique — avoid generic shapes (plain circle, plain square)
• Consider using a letterform from the brand name as the mark base

Generate 3 SVG files:

1. logo-primary.svg — mark + wordmark, horizontal layout, light bg
2. logo-mark.svg — mark only, suitable for favicon/app icon
3. logo-dark.svg — white version for dark backgrounds

---

Phase 5 — Component Preview

6. Invoke impeccable-frontend-design — Build the full-featured HTML component preview file that applies all design tokens to real UI components.

Generate brandkit/components/preview.html — a single HTML file showing the brand applied to real UI:

Must include:

• Color swatches grid
• Typography scale display (all sizes, both fonts)
• Button variants: primary, secondary, ghost, danger — default + hover states
• Form input (text, select, checkbox, radio, toggle)
• Card component with shadow and border variants
• Badge variants: success, warning, error, info, neutral
• Avatar component
• Navigation bar (logo + nav links + CTA button)

Requirements:

• Import ../tokens/design-tokens.css — no hardcoded colors
• Include <link> for Google Fonts loaded in the HTML
• Dark mode toggle button (adds data-theme="dark" to <html>)
• Responsive, max-width 1200px container
• Print-friendly (no dark backgrounds on print)

---

Phase 6 — Social Banners

7. Invoke banner-design — Generate the three social banner HTML files (OG image, Twitter/X header, LinkedIn cover) at exact pixel dimensions with inline CSS.

Generate 3 HTML banners (exact pixel dimensions, inline CSS):

OG Image — brandkit/banners/og-image.html

• Size: 1200 × 630px
• Content: Logo + tagline + subtle background pattern
• Purpose: Social share card, Twitter/OG meta image

Twitter/X Header — brandkit/banners/twitter-header.html

• Size: 1500 × 500px
• Content: Brand visual + tagline, logo bottom-left
• Safe zone: content in center 1200×400

LinkedIn Cover — brandkit/banners/linkedin-cover.html

• Size: 1584 × 396px
• Content: Brand statement, subtle visual system
• Safe zone: center 1270×396

Banner rules (from banner-design skill):

• One CTA max per banner
• All colors from design tokens
• Min 4.5:1 contrast on text
• No more than 2 typefaces
• Text ≤20% of banner area (ad network compliance)

---

Phase 7 — Brand Guidelines Document

8. Invoke brand — Compile all generated assets into the final brand-guidelines.md with voice, color system, typography, logo usage, and do/don't rules.

Generate brandkit/guidelines/brand-guidelines.md:

# [Brand Name] — Brand Guidelines

## Brand Essence
[3-word essence], [archetype], [tagline]

## Personality & Voice
...tone, what it is/isn't, writing style

## Color System
...palette with hex values, usage rules, accessibility notes

## Typography
...typefaces, scale, usage rules, pairing examples

## Logo Usage
...clear space rules, minimum size, approved/prohibited usages

## Component Patterns
...link to preview.html, key UI principles

## Social Media
...banner files, profile photo specs

## Do / Don't
...10 concrete dos and don'ts with rationale

---

Output Summary

After all phases complete, print a summary:

✓ Brand Strategy    brandkit/guidelines/brand-guidelines.md
✓ Design Tokens     brandkit/tokens/design-tokens.css + .json
✓ Logo System       brandkit/logo/ (3 SVG files + favicon)
✓ Component Preview brandkit/components/preview.html
✓ OG Image          brandkit/banners/og-image.html
✓ Twitter Header    brandkit/banners/twitter-header.html
✓ LinkedIn Cover    brandkit/banners/linkedin-cover.html

Open preview:
  open brandkit/components/preview.html

---

Quality Gates

Before completing, verify:

• All SVG logos render at 16px AND 256px without artifacts
• Primary color passes WCAG AA on white (contrast-ratio primary #fff ≥ 4.5)
• Component preview loads without console errors
• Dark mode toggle works in preview.html
• All banner files are exact pixel dimensions (check via viewBox)
• Design tokens CSS has no hardcoded hex values in semantic/component layer
• Brand voice is consistent across guidelines doc

---

Usage

/brandkit-gen Plano — AI proxy infrastructure for enterprise teams. Bold, technical, minimal.

/brandkit-gen Meey — Vietnam real estate platform. Trustworthy, modern, local warmth.

/brandkit-gen InuAuth — developer auth library. Clean, precise, no-nonsense.