Google Ads management skill with API integration. Covers campaign creation, optimization, keyword management, performance analysis, and search term auditing via Python scripts that connect to the Google Ads API. MANDATORY TRIGGERS: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding, Google Ads API
LinkedIn Ads management skill for B2B SaaS campaigns. Routes to specialized sub-skills for campaign planning, performance analysis, account audits, and account management. MANDATORY TRIGGERS: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget
Meta Ads (Facebook/Instagram) management skill for B2B campaigns. Covers audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. MANDATORY TRIGGERS: Meta Ads, Facebook Ads, Instagram Ads, Facebook campaign, Meta campaign, Facebook advertising, Meta advertising, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B, Facebook B2B
Interactive onboarding for new users. Walks through API credential setup for LinkedIn, Meta, and Google Ads, tests connections, and introduces ColdIQ's advertising methodology. MANDATORY TRIGGERS: onboarding, setup, get started, configure, credentials, API setup